The drivers of digital investment broker adoption

Detalhes bibliográficos
Autor(a) principal: Saldanha, Lucia Castro
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152142
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling The drivers of digital investment broker adoptionFinancial TechnologyDigital Investment BrokerTechnology Acceptance ModelUnified Theory of Acceptance and Use of TechnologyDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceConsumers around the world are more active in financial markets and have taken greater responsibility for their financial well-being, increasingly adopting digital investment brokers to perform their financial investments. Also, there has been increased competition in financial markets over the years, with more players in the investment landscape. In order to understand the factors that lead to the adoption of a digital investment broker, which is the main goal of the research, a model adapted from Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) was developed. An initial sample of 279 Brazilians was obtained, of which 126 are adopters of digital investment brokers. From this sample, the model was tested and among the conclusions of the research it is highlighted that perceived usefulness, data visualization and subject norm have a significant positive impact on behavioral intention of digital investment broker adoption. Also, the perceived ease of use positively but indirectly influences, through the data visualization, the intention of digital investment broker adoption. Finally, as there is still a lack of research on the adoption of digital investment brokers, it was recommended that new studies be carried out in different countries, and that new studies include different variables in the research model, in order to obtain a better understanding of the individual investor behavior in the adoption of digital investment brokers.Gonçalves, Rui Alexandre HenriquesRUNSaldanha, Lucia Castro2023-04-26T15:51:33Z2023-04-102023-04-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152142TID:203268784enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:29Zoai:run.unl.pt:10362/152142Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:48.288957Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The drivers of digital investment broker adoption
title The drivers of digital investment broker adoption
spellingShingle The drivers of digital investment broker adoption
Saldanha, Lucia Castro
Financial Technology
Digital Investment Broker
Technology Acceptance Model
Unified Theory of Acceptance and Use of Technology
title_short The drivers of digital investment broker adoption
title_full The drivers of digital investment broker adoption
title_fullStr The drivers of digital investment broker adoption
title_full_unstemmed The drivers of digital investment broker adoption
title_sort The drivers of digital investment broker adoption
author Saldanha, Lucia Castro
author_facet Saldanha, Lucia Castro
author_role author
dc.contributor.none.fl_str_mv Gonçalves, Rui Alexandre Henriques
RUN
dc.contributor.author.fl_str_mv Saldanha, Lucia Castro
dc.subject.por.fl_str_mv Financial Technology
Digital Investment Broker
Technology Acceptance Model
Unified Theory of Acceptance and Use of Technology
topic Financial Technology
Digital Investment Broker
Technology Acceptance Model
Unified Theory of Acceptance and Use of Technology
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-04-26T15:51:33Z
2023-04-10
2023-04-10T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152142
TID:203268784
url http://hdl.handle.net/10362/152142
identifier_str_mv TID:203268784
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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