Managing relationship with corporate clients: a case study of the hotel industry in Goa

Detalhes bibliográficos
Autor(a) principal: Vieira, Armando Luís
Data de Publicação: 2005
Outros Autores: Costa, Carlos, Fernandes, Rathisha
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/39003
Resumo: Based on the results of a multiple-case study, this paper explores the marketing strategies used by hoteliers in Goa, a '365 days on a holiday spof. Particular attention is paid to evidences of the practice of relationship marketing and managerial suggestions are presented.
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spelling Managing relationship with corporate clients: a case study of the hotel industry in GoaHotel industryRelationship marketingRelationship qualityBased on the results of a multiple-case study, this paper explores the marketing strategies used by hoteliers in Goa, a '365 days on a holiday spof. Particular attention is paid to evidences of the practice of relationship marketing and managerial suggestions are presented.Com base nos resultados de um estudo de caso, o artigo aborda, numa perspectiva exploratória, as estratégias de marketing utilizadas pelos hotéis em Goa. O estudo centra-se, particularmente, na identificação das evidências da prática de marketing relacional e sugere implicações de gestão.DEGEIT - Universidade de Aveiro2023-07-25T13:05:01Z2005-01-01T00:00:00Z2005-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/39003eng1645-926110.34624/rtd.v0i3.13948Vieira, Armando LuísCosta, CarlosFernandes, Rathishainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:16:15Zoai:ria.ua.pt:10773/39003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:09:19.526066Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Managing relationship with corporate clients: a case study of the hotel industry in Goa
title Managing relationship with corporate clients: a case study of the hotel industry in Goa
spellingShingle Managing relationship with corporate clients: a case study of the hotel industry in Goa
Vieira, Armando Luís
Hotel industry
Relationship marketing
Relationship quality
title_short Managing relationship with corporate clients: a case study of the hotel industry in Goa
title_full Managing relationship with corporate clients: a case study of the hotel industry in Goa
title_fullStr Managing relationship with corporate clients: a case study of the hotel industry in Goa
title_full_unstemmed Managing relationship with corporate clients: a case study of the hotel industry in Goa
title_sort Managing relationship with corporate clients: a case study of the hotel industry in Goa
author Vieira, Armando Luís
author_facet Vieira, Armando Luís
Costa, Carlos
Fernandes, Rathisha
author_role author
author2 Costa, Carlos
Fernandes, Rathisha
author2_role author
author
dc.contributor.author.fl_str_mv Vieira, Armando Luís
Costa, Carlos
Fernandes, Rathisha
dc.subject.por.fl_str_mv Hotel industry
Relationship marketing
Relationship quality
topic Hotel industry
Relationship marketing
Relationship quality
description Based on the results of a multiple-case study, this paper explores the marketing strategies used by hoteliers in Goa, a '365 days on a holiday spof. Particular attention is paid to evidences of the practice of relationship marketing and managerial suggestions are presented.
publishDate 2005
dc.date.none.fl_str_mv 2005-01-01T00:00:00Z
2005-01-01
2023-07-25T13:05:01Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/39003
url http://hdl.handle.net/10773/39003
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1645-9261
10.34624/rtd.v0i3.13948
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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