Internal marketing and organisational performance of SMEs in the EDV industrial sector

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Ricardo
Data de Publicação: 2018
Outros Autores: Sousa, João Pedro, Krot, Katarzyna
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/4712
Resumo: Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a strategic concern, and in some instances, this concept was an organisational desideratum in the sector. In addition to the lapse of the research according to a qualitative paradigm of exploratory nature, the main limitation is the need for objective sustainably of the results obtained through future quantitative studies to promote an integrated triangulation of their outcomes. The research allowed identifying the companies that use organisational models conducive to the individual well-being of employees and facilitating the desired orientation to the market.
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spelling Internal marketing and organisational performance of SMEs in the EDV industrial sectorEDVIndustrial Production SectorInternal MarketingPerformanceFocusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a strategic concern, and in some instances, this concept was an organisational desideratum in the sector. In addition to the lapse of the research according to a qualitative paradigm of exploratory nature, the main limitation is the need for objective sustainably of the results obtained through future quantitative studies to promote an integrated triangulation of their outcomes. The research allowed identifying the companies that use organisational models conducive to the individual well-being of employees and facilitating the desired orientation to the market.uBibliorumRodrigues, RicardoSousa, João PedroKrot, Katarzyna2018-03-23T11:09:48Z2018-02-102018-03-23T10:46:52Z2018-02-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/4712engRodrigues, Ricardo Gouveia; João Sousa; Krot, Katarzyna. Internal marketing and organisational performance of SMEs in the EDV industrial sector, Engineering Management in Production and Services, 10, 1, 55-64, 2018.10.1515/emj-2018-0005info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:42:01Zoai:ubibliorum.ubi.pt:10400.6/4712Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:45:45.723293Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internal marketing and organisational performance of SMEs in the EDV industrial sector
title Internal marketing and organisational performance of SMEs in the EDV industrial sector
spellingShingle Internal marketing and organisational performance of SMEs in the EDV industrial sector
Rodrigues, Ricardo
EDV
Industrial Production Sector
Internal Marketing
Performance
title_short Internal marketing and organisational performance of SMEs in the EDV industrial sector
title_full Internal marketing and organisational performance of SMEs in the EDV industrial sector
title_fullStr Internal marketing and organisational performance of SMEs in the EDV industrial sector
title_full_unstemmed Internal marketing and organisational performance of SMEs in the EDV industrial sector
title_sort Internal marketing and organisational performance of SMEs in the EDV industrial sector
author Rodrigues, Ricardo
author_facet Rodrigues, Ricardo
Sousa, João Pedro
Krot, Katarzyna
author_role author
author2 Sousa, João Pedro
Krot, Katarzyna
author2_role author
author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Rodrigues, Ricardo
Sousa, João Pedro
Krot, Katarzyna
dc.subject.por.fl_str_mv EDV
Industrial Production Sector
Internal Marketing
Performance
topic EDV
Industrial Production Sector
Internal Marketing
Performance
description Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a strategic concern, and in some instances, this concept was an organisational desideratum in the sector. In addition to the lapse of the research according to a qualitative paradigm of exploratory nature, the main limitation is the need for objective sustainably of the results obtained through future quantitative studies to promote an integrated triangulation of their outcomes. The research allowed identifying the companies that use organisational models conducive to the individual well-being of employees and facilitating the desired orientation to the market.
publishDate 2018
dc.date.none.fl_str_mv 2018-03-23T11:09:48Z
2018-02-10
2018-03-23T10:46:52Z
2018-02-10T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/4712
url http://hdl.handle.net/10400.6/4712
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Rodrigues, Ricardo Gouveia; João Sousa; Krot, Katarzyna. Internal marketing and organisational performance of SMEs in the EDV industrial sector, Engineering Management in Production and Services, 10, 1, 55-64, 2018.
10.1515/emj-2018-0005
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