On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement

Detalhes bibliográficos
Autor(a) principal: Fagundes, Luzileine Alves Tremura Gonzalez
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/128226
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling On-demand ride-hailing services: A study on the main reasons that motivate consumer engagementOn-demand ride-hailing servicesharing economytime and moneyexperienceengagementDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis research aims to examine the motivations that make customers to engage with on-demand ride-hailing service and what influences their decision. To do so, the study was based on the research from Mogilner & Aaaker’s (2009) about the time versus money effect and on the application of the busy mindset concept from Bellezza, Paharia, & Keinan (2017). The research analyses whether the temporal and/or the monetary orientation influences the motivation to use this type of on-demand service and it also explores the motivation that is influenced most: experience, social influence, sustainability, or psychological ownership. In this respect, an online survey was adopted and to evaluate the results of the study it was chosen the structural equation modelling (SEM). The participants (residents in Brazil or Portugal) should have used the on-demand ride-hailing service at least once on the last 12 months. The inquiry was composed by thirty-eights statements separated into seven subgroups and the audience answered it using a 7-point Likert scale. The findings that experience and sustainability are the main motivation to consumers’ engagement with the on-demand ride-hailing services reinforce to the industry the importance of consumer’s experience and their concern about the environment. As a conclusion, the research found out that temporal orientation has stronger effects on the engagement than the monetary one.Pinto, Diego CostaRUNFagundes, Luzileine Alves Tremura Gonzalez2021-11-25T12:29:51Z2021-11-162021-11-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/128226TID:202799000enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:55Zoai:run.unl.pt:10362/128226Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:16.514027Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
title On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
spellingShingle On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
Fagundes, Luzileine Alves Tremura Gonzalez
On-demand ride-hailing service
sharing economy
time and money
experience
engagement
title_short On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
title_full On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
title_fullStr On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
title_full_unstemmed On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
title_sort On-demand ride-hailing services: A study on the main reasons that motivate consumer engagement
author Fagundes, Luzileine Alves Tremura Gonzalez
author_facet Fagundes, Luzileine Alves Tremura Gonzalez
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Fagundes, Luzileine Alves Tremura Gonzalez
dc.subject.por.fl_str_mv On-demand ride-hailing service
sharing economy
time and money
experience
engagement
topic On-demand ride-hailing service
sharing economy
time and money
experience
engagement
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-11-25T12:29:51Z
2021-11-16
2021-11-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/128226
TID:202799000
url http://hdl.handle.net/10362/128226
identifier_str_mv TID:202799000
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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