Motivators for Ride-hailing using in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/83278 |
Resumo: | The objective was to unveil the motivators for the use of ride-hailing services in Brazil from exploratory and confirmatory factor analysis with a sample of 2950 users. Six variables were evidenced that induce use with utilitarian consumption appeal, which were strongly impacted by technological facilitators. The results corroborate with a substantial part of research that indicates elements economic, socioeconomic and technological order as motivators of consumption, and refutes results indicative of aspects of a purely social and/or environmental nature by pointing out that the facilitators of access, consumption based on cost and personal interests superimposed on collective ones underlie the decision-making process of the consumer. The study is the most extensive survey carried out in the country so far and reveals the dimensions and variables that impact, from the point of view of users, the structuring related to the offer, representing an advance in proposing a permissive model of inferences regarding the reasons for use of service, with national coverage. |
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Motivators for Ride-hailing using in BrazilMotivadores de uso do Ride-hailing no Brasil Deslocamento sob demandaTecnologiaIndutores de consumoRide-hailingTechnologyConsumer inductorsThe objective was to unveil the motivators for the use of ride-hailing services in Brazil from exploratory and confirmatory factor analysis with a sample of 2950 users. Six variables were evidenced that induce use with utilitarian consumption appeal, which were strongly impacted by technological facilitators. The results corroborate with a substantial part of research that indicates elements economic, socioeconomic and technological order as motivators of consumption, and refutes results indicative of aspects of a purely social and/or environmental nature by pointing out that the facilitators of access, consumption based on cost and personal interests superimposed on collective ones underlie the decision-making process of the consumer. The study is the most extensive survey carried out in the country so far and reveals the dimensions and variables that impact, from the point of view of users, the structuring related to the offer, representing an advance in proposing a permissive model of inferences regarding the reasons for use of service, with national coverage.Objetivou-se desvelar os motivadores de uso dos serviços de ride-hailing no Brasil a partir de análises fatoriais exploratória e confirmatória com amostra de 2950 usuários. Evidenciou-se seis variáveis indutoras de uso com apelo utilitarista de consumo impactados robustamente pelos facilitadores tecnológicos. Os resultados corroboram com parte substancial de pesquisas que apontam elementos de ordem econômica, socioeconômica e tecnológica como motivadores de consumo, e refuta resultados indicativos de aspectos de natureza puramente social e/ou ambiental ao sinalizar que os facilitadores de acesso, consumo pautado em custo e interesses pessoais sobrepostos aos coletivos subjazem ao processo decisório do consumidor. O estudo figura como o mais amplo levantamento realizado no país até o momento e desvela as dimensões e variáveis que impactam, do ponto de vista dos usuários, a estruturação relacionada a oferta, representando avanço ao propor modelo permissivo de inferências a respeito das razões de uso do serviço, com amplitude nacional.Universidade Federal de Santa Catarina2022-05-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/8327810.5007/2175-8077.2022.e83278Revista de Ciências da Administração; v. 24 n. 62 (2022): Revista de Ciências da Administração; 27-452175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/83278/49311Violin, Fábio Lucianoinfo:eu-repo/semantics/openAccess2022-05-26T15:13:38Zoai:periodicos.ufsc.br:article/83278Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-05-26T15:13:38Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Motivators for Ride-hailing using in Brazil Motivadores de uso do Ride-hailing no Brasil |
title |
Motivators for Ride-hailing using in Brazil |
spellingShingle |
Motivators for Ride-hailing using in Brazil Violin, Fábio Luciano Deslocamento sob demanda Tecnologia Indutores de consumo Ride-hailing Technology Consumer inductors |
title_short |
Motivators for Ride-hailing using in Brazil |
title_full |
Motivators for Ride-hailing using in Brazil |
title_fullStr |
Motivators for Ride-hailing using in Brazil |
title_full_unstemmed |
Motivators for Ride-hailing using in Brazil |
title_sort |
Motivators for Ride-hailing using in Brazil |
author |
Violin, Fábio Luciano |
author_facet |
Violin, Fábio Luciano |
author_role |
author |
dc.contributor.author.fl_str_mv |
Violin, Fábio Luciano |
dc.subject.por.fl_str_mv |
Deslocamento sob demanda Tecnologia Indutores de consumo Ride-hailing Technology Consumer inductors |
topic |
Deslocamento sob demanda Tecnologia Indutores de consumo Ride-hailing Technology Consumer inductors |
description |
The objective was to unveil the motivators for the use of ride-hailing services in Brazil from exploratory and confirmatory factor analysis with a sample of 2950 users. Six variables were evidenced that induce use with utilitarian consumption appeal, which were strongly impacted by technological facilitators. The results corroborate with a substantial part of research that indicates elements economic, socioeconomic and technological order as motivators of consumption, and refutes results indicative of aspects of a purely social and/or environmental nature by pointing out that the facilitators of access, consumption based on cost and personal interests superimposed on collective ones underlie the decision-making process of the consumer. The study is the most extensive survey carried out in the country so far and reveals the dimensions and variables that impact, from the point of view of users, the structuring related to the offer, representing an advance in proposing a permissive model of inferences regarding the reasons for use of service, with national coverage. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/83278 10.5007/2175-8077.2022.e83278 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/83278 |
identifier_str_mv |
10.5007/2175-8077.2022.e83278 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/83278/49311 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; v. 24 n. 62 (2022): Revista de Ciências da Administração; 27-45 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
_version_ |
1789435143205683200 |