Female Consumption Drivers Associated with Ride-Hailing in Brazilian Capitals

• Autor(a) principal: Violin, Fábio Luciano
• Data de Publicação: 2022
• Outros Autores: Zorzi, Mariciana, Arizaga, Hugo Ferreira, Gouveia, Luiz Borges
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://dx.doi.org/10.3232/GCG.2022.V16.N3.06; http://hdl.handle.net/11449/246828
• topic: Female consumer behavior; On-demand displacement; Ride-hailing; Technology

The study proposed an explanatory model of female consumption behavior associated with ride-hailing in Brazil. 2176 interviews were carried out in representative capitals of the five regions of the country, allowing to point out that the use takes place in a utilitarian way with support provided by technological facilitators, evidencing the concern of women with physical and/or psychological violence. The results represent a theoretical advance by revealing the commutability of variables according to the reasons for use and the period of travel, which change the order and degree of importance of the decision-making inductors, indicating that in leisure situations or social obligations in the night, increases the level of relevance of variables related to forms of harassment and self-preservation. Interchangeable behavior is formed by the perception of influence variables associated with reasons for use and time of day and represents a distinctive understanding in understanding the topic.