Vividness, delight, and urge to buy

Detalhes bibliográficos
Autor(a) principal: Gonçalves, R.
Data de Publicação: 2016
Outros Autores: Marques, Carlos Peixeira
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10348/8587
Resumo: The present study investigated how vivid, i.e. sensorially rich platforms influence the urge to buy impulsively in e-commerce environments. A stimulus - organism - response model was assessed in an experiment involving two groups, one experiencing a vivid platform and the other a more informational one. The response was posited to be mediated by the affect elicited during the experience. The results show that the urge to buy was not prevalent, but it was significantly higher in the group exposed to the vivid site. The variance of urge to buy was largely accounted buy the variance of positive arousal (delight). Negative affect, as well as low arousal positive affect (relax) have small negative effects on the urge. These results confirm our expectation that a simple distinction between negative and positive affect is insufficient to predict the urge, since the level of arousal also plays a fundamental role to trigger the urge.
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spelling Vividness, delight, and urge to buyInternetelectronic commercehuman factorspurchasingdelighte-commerce environmentsThe present study investigated how vivid, i.e. sensorially rich platforms influence the urge to buy impulsively in e-commerce environments. A stimulus - organism - response model was assessed in an experiment involving two groups, one experiencing a vivid platform and the other a more informational one. The response was posited to be mediated by the affect elicited during the experience. The results show that the urge to buy was not prevalent, but it was significantly higher in the group exposed to the vivid site. The variance of urge to buy was largely accounted buy the variance of positive arousal (delight). Negative affect, as well as low arousal positive affect (relax) have small negative effects on the urge. These results confirm our expectation that a simple distinction between negative and positive affect is insufficient to predict the urge, since the level of arousal also plays a fundamental role to trigger the urge.IEEE2018-07-30T14:43:43Z2016-01-01T00:00:00Z2016conference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10348/8587engDOI: 10.1109/CISTI.2016.7521642Gonçalves, R.Marques, Carlos Peixeirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-11-10T02:07:07Zoai:repositorio.utad.pt:10348/8587Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-11-10T02:07:07Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Vividness, delight, and urge to buy
title Vividness, delight, and urge to buy
spellingShingle Vividness, delight, and urge to buy
Gonçalves, R.
Internet
electronic commerce
human factors
purchasing
delight
e-commerce environments
title_short Vividness, delight, and urge to buy
title_full Vividness, delight, and urge to buy
title_fullStr Vividness, delight, and urge to buy
title_full_unstemmed Vividness, delight, and urge to buy
title_sort Vividness, delight, and urge to buy
author Gonçalves, R.
author_facet Gonçalves, R.
Marques, Carlos Peixeira
author_role author
author2 Marques, Carlos Peixeira
author2_role author
dc.contributor.author.fl_str_mv Gonçalves, R.
Marques, Carlos Peixeira
dc.subject.por.fl_str_mv Internet
electronic commerce
human factors
purchasing
delight
e-commerce environments
topic Internet
electronic commerce
human factors
purchasing
delight
e-commerce environments
description The present study investigated how vivid, i.e. sensorially rich platforms influence the urge to buy impulsively in e-commerce environments. A stimulus - organism - response model was assessed in an experiment involving two groups, one experiencing a vivid platform and the other a more informational one. The response was posited to be mediated by the affect elicited during the experience. The results show that the urge to buy was not prevalent, but it was significantly higher in the group exposed to the vivid site. The variance of urge to buy was largely accounted buy the variance of positive arousal (delight). Negative affect, as well as low arousal positive affect (relax) have small negative effects on the urge. These results confirm our expectation that a simple distinction between negative and positive affect is insufficient to predict the urge, since the level of arousal also plays a fundamental role to trigger the urge.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-01T00:00:00Z
2016
2018-07-30T14:43:43Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10348/8587
url http://hdl.handle.net/10348/8587
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv DOI: 10.1109/CISTI.2016.7521642
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IEEE
publisher.none.fl_str_mv IEEE
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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