Portuguese SME - field lab on internationalisation the case opf bakery goods in France

Detalhes bibliográficos
Autor(a) principal: Coimbra, Maria Teresa Clara
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/154002
Resumo: Company B is a family-led micro company that originated in Sintra, Portugal and is a manufacturer specialising in bakery goods operating in the Portuguese food industry. The project is structured to analyse four main areas: the company’s situational analysis, the external environment surrounding Company B, the market selection for internationalisation, and an implementation plan for Company B to realise successful internationalisation. First, an international market selection process was conducted to establish the countries with the highest potential, subsequently France, Germany, Norway, Spain and the United States of America; in this report, only one for France is presented, being the highest potential market. Finally, an implementation plan was conducted, including details for marketing and financial forecasting for France. This paper also includes a literature review on International Entry Mode Selection. Keywords: Internationalisation, Market Entry Strategy, International Market Selection, Strategic Analysis, Industry Analysis, France
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spelling Portuguese SME - field lab on internationalisation the case opf bakery goods in FranceInternationalizationMarket entry strategyInternational market selectionStrategic analysisIndustry analysisFranceDomínio/Área Científica::Ciências Sociais::Economia e GestãoCompany B is a family-led micro company that originated in Sintra, Portugal and is a manufacturer specialising in bakery goods operating in the Portuguese food industry. The project is structured to analyse four main areas: the company’s situational analysis, the external environment surrounding Company B, the market selection for internationalisation, and an implementation plan for Company B to realise successful internationalisation. First, an international market selection process was conducted to establish the countries with the highest potential, subsequently France, Germany, Norway, Spain and the United States of America; in this report, only one for France is presented, being the highest potential market. Finally, an implementation plan was conducted, including details for marketing and financial forecasting for France. This paper also includes a literature review on International Entry Mode Selection. Keywords: Internationalisation, Market Entry Strategy, International Market Selection, Strategic Analysis, Industry Analysis, FranceGomes, EmanuelRUNCoimbra, Maria Teresa Clara2023-06-16T10:35:42Z2023-02-042022-12-162023-02-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/154002TID:203316266enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:30Zoai:run.unl.pt:10362/154002Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:27.959545Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Portuguese SME - field lab on internationalisation the case opf bakery goods in France
title Portuguese SME - field lab on internationalisation the case opf bakery goods in France
spellingShingle Portuguese SME - field lab on internationalisation the case opf bakery goods in France
Coimbra, Maria Teresa Clara
Internationalization
Market entry strategy
International market selection
Strategic analysis
Industry analysis
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Portuguese SME - field lab on internationalisation the case opf bakery goods in France
title_full Portuguese SME - field lab on internationalisation the case opf bakery goods in France
title_fullStr Portuguese SME - field lab on internationalisation the case opf bakery goods in France
title_full_unstemmed Portuguese SME - field lab on internationalisation the case opf bakery goods in France
title_sort Portuguese SME - field lab on internationalisation the case opf bakery goods in France
author Coimbra, Maria Teresa Clara
author_facet Coimbra, Maria Teresa Clara
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Coimbra, Maria Teresa Clara
dc.subject.por.fl_str_mv Internationalization
Market entry strategy
International market selection
Strategic analysis
Industry analysis
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market entry strategy
International market selection
Strategic analysis
Industry analysis
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Company B is a family-led micro company that originated in Sintra, Portugal and is a manufacturer specialising in bakery goods operating in the Portuguese food industry. The project is structured to analyse four main areas: the company’s situational analysis, the external environment surrounding Company B, the market selection for internationalisation, and an implementation plan for Company B to realise successful internationalisation. First, an international market selection process was conducted to establish the countries with the highest potential, subsequently France, Germany, Norway, Spain and the United States of America; in this report, only one for France is presented, being the highest potential market. Finally, an implementation plan was conducted, including details for marketing and financial forecasting for France. This paper also includes a literature review on International Entry Mode Selection. Keywords: Internationalisation, Market Entry Strategy, International Market Selection, Strategic Analysis, Industry Analysis, France
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-06-16T10:35:42Z
2023-02-04
2023-02-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/154002
TID:203316266
url http://hdl.handle.net/10362/154002
identifier_str_mv TID:203316266
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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