A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”

Detalhes bibliográficos
Autor(a) principal: Rocha, Vera Filipa Antão da Silva Matias da
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123099
Resumo: The present project proposes a strategy to be followed within the product development and management of Axians’s future Customer Brand Engagement (CBE) data product, supported by a market and legal context.It provides a review of the market trends in motion within the customer data and customer experience fields, as well as a data regulation benchmark that covers the international scene. Furthermore, it suggests a tailor-made three-step product framework to be adopted by the product teams in order to future-proof it. Then, it recommends actions to enhance the product by ensuring user engagement with an app that would add a new relevant data source to the model based on a user study. Finally, it presents an overview and state of art of the technology available to deliver and execute the remaining data sources the product will model and provide insights from.
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spelling A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”ProductDataDigitalProduct managementProduct developmentCustomer experienceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present project proposes a strategy to be followed within the product development and management of Axians’s future Customer Brand Engagement (CBE) data product, supported by a market and legal context.It provides a review of the market trends in motion within the customer data and customer experience fields, as well as a data regulation benchmark that covers the international scene. Furthermore, it suggests a tailor-made three-step product framework to be adopted by the product teams in order to future-proof it. Then, it recommends actions to enhance the product by ensuring user engagement with an app that would add a new relevant data source to the model based on a user study. Finally, it presents an overview and state of art of the technology available to deliver and execute the remaining data sources the product will model and provide insights from.Castro, JoãoRUNRocha, Vera Filipa Antão da Silva Matias da2021-08-25T11:35:40Z2021-01-112021-01-012021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123099TID:202739015enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:31Zoai:run.unl.pt:10362/123099Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:56.997539Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
title A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
spellingShingle A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
Rocha, Vera Filipa Antão da Silva Matias da
Product
Data
Digital
Product management
Product development
Customer experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
title_full A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
title_fullStr A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
title_full_unstemmed A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
title_sort A strategy for the customer brand engagement (CBE) –a data product by Axians user engagement and onboarding –the case of “stayaway Covid”
author Rocha, Vera Filipa Antão da Silva Matias da
author_facet Rocha, Vera Filipa Antão da Silva Matias da
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Rocha, Vera Filipa Antão da Silva Matias da
dc.subject.por.fl_str_mv Product
Data
Digital
Product management
Product development
Customer experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Product
Data
Digital
Product management
Product development
Customer experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present project proposes a strategy to be followed within the product development and management of Axians’s future Customer Brand Engagement (CBE) data product, supported by a market and legal context.It provides a review of the market trends in motion within the customer data and customer experience fields, as well as a data regulation benchmark that covers the international scene. Furthermore, it suggests a tailor-made three-step product framework to be adopted by the product teams in order to future-proof it. Then, it recommends actions to enhance the product by ensuring user engagement with an app that would add a new relevant data source to the model based on a user study. Finally, it presents an overview and state of art of the technology available to deliver and execute the remaining data sources the product will model and provide insights from.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-25T11:35:40Z
2021-01-11
2021-01-01
2021-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123099
TID:202739015
url http://hdl.handle.net/10362/123099
identifier_str_mv TID:202739015
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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