Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention

Detalhes bibliográficos
Autor(a) principal: Madruga, Tiago Ferreira Pinto Azevedo
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/131517
Resumo: This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. Therefore, a Loyalty Program is the main recommendation for solving the challenge.
id RCAP_64f14d8875a49f05d1d59e91de3d0c45
oai_identifier_str oai:run.unl.pt:10362/131517
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retentionMarketing strategyCompetitive strategyStrategic analysisLidlLoyalty programCustomer loyaltyPromotionRetail industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. Therefore, a Loyalty Program is the main recommendation for solving the challenge.Lages, CarmenRUNMadruga, Tiago Ferreira Pinto Azevedo2021-06-292021-05-212024-05-21T00:00:00Z2021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/131517TID:202770311enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:10:07Zoai:run.unl.pt:10362/131517Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:06.568950Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
title Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
spellingShingle Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
Madruga, Tiago Ferreira Pinto Azevedo
Marketing strategy
Competitive strategy
Strategic analysis
Lidl
Loyalty program
Customer loyalty
Promotion
Retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
title_full Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
title_fullStr Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
title_full_unstemmed Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
title_sort Driving Lidl´s growth strategy in Portugal through customer loyalty: promoting loyalty programs for customer retention
author Madruga, Tiago Ferreira Pinto Azevedo
author_facet Madruga, Tiago Ferreira Pinto Azevedo
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Madruga, Tiago Ferreira Pinto Azevedo
dc.subject.por.fl_str_mv Marketing strategy
Competitive strategy
Strategic analysis
Lidl
Loyalty program
Customer loyalty
Promotion
Retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing strategy
Competitive strategy
Strategic analysis
Lidl
Loyalty program
Customer loyalty
Promotion
Retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This Work Project aims to find a solution for a specific organizational challenge: increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidl customers spend less amount on each trip. A literature review suggested that Customer Loyalty is fundamental to tackle this issue, since it strengthens commitment and rewards customers for repeated and/or additional purchases. These insights were sustained by the survey questionnaire findings. Therefore, a Loyalty Program is the main recommendation for solving the challenge.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-21
2021-06-29T00:00:00Z
2024-05-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/131517
TID:202770311
url http://hdl.handle.net/10362/131517
identifier_str_mv TID:202770311
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138074004815872

Registros relacionados