Business plan for Eco'Market, a food outlet in Poland

• Autor(a) principal: Morais, Cynthia da Cruz
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27548
• topic: Discount; Outlet; Business plan; Alimentação -- Food; Desconto; Venda a retalho -- Retail sale; Plano de negócios

This thesis proposes to evaluate the viability of creating Eco'Market, a food outlet located in Warsaw, Poland, that offers products up to 60% below the retail prices of traditional grocery stores, by transforming the "constraint" of managing unsold food into an opportunity for social, environmental and economic impact. The challenge was to develop a business plan that would address the problem of waste management in Poland, currently the fifth most wasteful country in Europe, with nearly 9 million tons of food thrown away each year while 17.6% of the population is below the poverty line. The added value is therefore to offer buyers access to high quality products at unbeatable prices. To do so, the underlying methodology of the project included the development of a theoretical background with a literature review, analysis of the market situation, assessment of competitors, identification of organizational strategies and a financial evaluation. Finally, the results showed that Warsaw was a favourable location for a discount retail business, and that the highest form of revenue would come from the limited supply of dominated products, low prices obtained through bulk purchases, and low advertising. It was determined that setting up a food retail business required PLN 2,174,721 (€505,749.07), which includes start-up costs and a summary of expenses over one year. In addition, if the average basket is 47 PLN (10,94 €), the company could start making profits after 123 days.