PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC)
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.8/6117 |
Resumo: | Following the RBV, firms have been motivated to develop capabilities in order to operate and obtain better performance. Whereas technological capabilities, such as R&D capabilities have been highlighted in this regard, other capabilities, such as Marketing capabilities have been gaining attention. Further, whether both sets of capabilities seem relevant for firms overall, they assume a key importance for firms operating in international, more complex, settings. Previous studies have been providing understanding in these issues. Yet, most assume a developed country perspective. Considering the increasing role of developing economies worldwide, this study examines data on MNCs from both developed and developing countries. Specifically, the current research studies the influence of R&D and Marketing capabilities on performance. The results show that R&D capability has a positive influence on performance, whereas Marketing capability showed no statistical significance. In addition, the level of development of the MNCs’ country positively moderates the relationship between Marketing capability and performance. |
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PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC)PerformanceMultinationalsR&DMarketingCapabilitiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoFollowing the RBV, firms have been motivated to develop capabilities in order to operate and obtain better performance. Whereas technological capabilities, such as R&D capabilities have been highlighted in this regard, other capabilities, such as Marketing capabilities have been gaining attention. Further, whether both sets of capabilities seem relevant for firms overall, they assume a key importance for firms operating in international, more complex, settings. Previous studies have been providing understanding in these issues. Yet, most assume a developed country perspective. Considering the increasing role of developing economies worldwide, this study examines data on MNCs from both developed and developing countries. Specifically, the current research studies the influence of R&D and Marketing capabilities on performance. The results show that R&D capability has a positive influence on performance, whereas Marketing capability showed no statistical significance. In addition, the level of development of the MNCs’ country positively moderates the relationship between Marketing capability and performance.Lisboa, Ana Catarina CadimaIC-OnlineMartinez, Eidyx Marlene Castillo2021-08-20T10:28:46Z2021-06-142021-06-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.8/6117TID:202756890enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:52:29Zoai:iconline.ipleiria.pt:10400.8/6117Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:49:27.934934Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
title |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
spellingShingle |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) Martinez, Eidyx Marlene Castillo Performance Multinationals R&D Marketing Capabilities Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
title_full |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
title_fullStr |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
title_full_unstemmed |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
title_sort |
PERFORMANCE OF MULTINATIONAL CORPORATIONS (MNCs): THE INFLUENCE OF RESEARCH AND DEVELOPMENT (R&D) CAPABILITY AND MARKETING CAPABILITY (MC) |
author |
Martinez, Eidyx Marlene Castillo |
author_facet |
Martinez, Eidyx Marlene Castillo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lisboa, Ana Catarina Cadima IC-Online |
dc.contributor.author.fl_str_mv |
Martinez, Eidyx Marlene Castillo |
dc.subject.por.fl_str_mv |
Performance Multinationals R&D Marketing Capabilities Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Performance Multinationals R&D Marketing Capabilities Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Following the RBV, firms have been motivated to develop capabilities in order to operate and obtain better performance. Whereas technological capabilities, such as R&D capabilities have been highlighted in this regard, other capabilities, such as Marketing capabilities have been gaining attention. Further, whether both sets of capabilities seem relevant for firms overall, they assume a key importance for firms operating in international, more complex, settings. Previous studies have been providing understanding in these issues. Yet, most assume a developed country perspective. Considering the increasing role of developing economies worldwide, this study examines data on MNCs from both developed and developing countries. Specifically, the current research studies the influence of R&D and Marketing capabilities on performance. The results show that R&D capability has a positive influence on performance, whereas Marketing capability showed no statistical significance. In addition, the level of development of the MNCs’ country positively moderates the relationship between Marketing capability and performance. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-20T10:28:46Z 2021-06-14 2021-06-14T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.8/6117 TID:202756890 |
url |
http://hdl.handle.net/10400.8/6117 |
identifier_str_mv |
TID:202756890 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136986738458624 |