Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG

Detalhes bibliográficos
Autor(a) principal: Franco, Margarida Sofia Baumberg
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138612
Resumo: This paper applies the proper theoretical frameworks, constructing a distinguished marketing strategy that intrigues and motivates consumers to rethink their LG electronics TVs perception while acting on it. The first step, segmentation, divides consumer markets into smaller heterogeneous segments. Targeting, the second step, evaluates each uncovered segment, revealing the segment that brings the highest potential value. Finally, positioning is the last step and includes a value proposition that promises the targeted segment that the company can deliver what they want better than competitors.
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spelling Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LGMarketingMarketing strategyPositioningIntegrated marketing communicationsPortugalSegmentationB2c marketingLg EletronicsConsumer eletronicsTelevisionTargetingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper applies the proper theoretical frameworks, constructing a distinguished marketing strategy that intrigues and motivates consumers to rethink their LG electronics TVs perception while acting on it. The first step, segmentation, divides consumer markets into smaller heterogeneous segments. Targeting, the second step, evaluates each uncovered segment, revealing the segment that brings the highest potential value. Finally, positioning is the last step and includes a value proposition that promises the targeted segment that the company can deliver what they want better than competitors.Velosa, JorgeLourenço, CarolinaRUNFranco, Margarida Sofia Baumberg2022-01-172021-12-172027-12-17T00:00:00Z2022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138612TID:202973875enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:55Zoai:run.unl.pt:10362/138612Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:09.169495Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
title Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
spellingShingle Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
Franco, Margarida Sofia Baumberg
Marketing
Marketing strategy
Positioning
Integrated marketing communications
Portugal
Segmentation
B2c marketing
Lg Eletronics
Consumer eletronics
Television
Targeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
title_full Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
title_fullStr Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
title_full_unstemmed Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
title_sort Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
author Franco, Margarida Sofia Baumberg
author_facet Franco, Margarida Sofia Baumberg
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Franco, Margarida Sofia Baumberg
dc.subject.por.fl_str_mv Marketing
Marketing strategy
Positioning
Integrated marketing communications
Portugal
Segmentation
B2c marketing
Lg Eletronics
Consumer eletronics
Television
Targeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Marketing strategy
Positioning
Integrated marketing communications
Portugal
Segmentation
B2c marketing
Lg Eletronics
Consumer eletronics
Television
Targeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper applies the proper theoretical frameworks, constructing a distinguished marketing strategy that intrigues and motivates consumers to rethink their LG electronics TVs perception while acting on it. The first step, segmentation, divides consumer markets into smaller heterogeneous segments. Targeting, the second step, evaluates each uncovered segment, revealing the segment that brings the highest potential value. Finally, positioning is the last step and includes a value proposition that promises the targeted segment that the company can deliver what they want better than competitors.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-17
2022-01-17T00:00:00Z
2027-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138612
TID:202973875
url http://hdl.handle.net/10362/138612
identifier_str_mv TID:202973875
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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