How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience

Detalhes bibliográficos
Autor(a) principal: Zorgati, Rim
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/28313
Resumo: The present Work Project addresses the following question: How is the makeup market in Tunisia changing? We approached this challenge by conducting a primary and secondary research. Insights are organized in two sequential parts : first, the analysis from different perspectives of the changes in the Tunisian makeup industry and the drivers of these changes ; second, recommendations to the makeup brands, distributors and retailers operating in the market on how to grow and improve the costumers’ online experience. The main recommendations involve a new strategy for the luxury and premium brands.
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spelling How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experienceTunisiaMakeup marketSocial mediaDigital influencerssocial mediaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present Work Project addresses the following question: How is the makeup market in Tunisia changing? We approached this challenge by conducting a primary and secondary research. Insights are organized in two sequential parts : first, the analysis from different perspectives of the changes in the Tunisian makeup industry and the drivers of these changes ; second, recommendations to the makeup brands, distributors and retailers operating in the market on how to grow and improve the costumers’ online experience. The main recommendations involve a new strategy for the luxury and premium brands.Silveira, Catherine daRUNZorgati, Rim2020-06-30T00:30:35Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28313TID:201756404enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:09Zoai:run.unl.pt:10362/28313Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:55.056784Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
title How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
spellingShingle How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
Zorgati, Rim
Tunisia
Makeup market
Social media
Digital influencers
social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
title_full How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
title_fullStr How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
title_full_unstemmed How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
title_sort How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
author Zorgati, Rim
author_facet Zorgati, Rim
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Zorgati, Rim
dc.subject.por.fl_str_mv Tunisia
Makeup market
Social media
Digital influencers
social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Tunisia
Makeup market
Social media
Digital influencers
social media
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present Work Project addresses the following question: How is the makeup market in Tunisia changing? We approached this challenge by conducting a primary and secondary research. Insights are organized in two sequential parts : first, the analysis from different perspectives of the changes in the Tunisian makeup industry and the drivers of these changes ; second, recommendations to the makeup brands, distributors and retailers operating in the market on how to grow and improve the costumers’ online experience. The main recommendations involve a new strategy for the luxury and premium brands.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-30
2017-06-30T00:00:00Z
2020-06-30T00:30:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/28313
TID:201756404
url http://hdl.handle.net/10362/28313
identifier_str_mv TID:201756404
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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