Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies

Detalhes bibliográficos
Autor(a) principal: Sesinando, Maria José Ribeiro
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/105514
Resumo: The makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding.
id RCAP_2bb0b6a98efd09eb37acd944426bb741
oai_identifier_str oai:run.unl.pt:10362/105514
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmaciesVichyMakeupPharmacyBrand managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding.Kemna, LenaSilveira, Catherine daRUNSesinando, Maria José Ribeiro2023-01-03T01:31:45Z2020-01-172020-012020-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/105514TID:202493237enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:44Zoai:run.unl.pt:10362/105514Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:30.569561Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
title Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
spellingShingle Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
Sesinando, Maria José Ribeiro
Vichy
Makeup
Pharmacy
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
title_full Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
title_fullStr Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
title_full_unstemmed Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
title_sort Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
author Sesinando, Maria José Ribeiro
author_facet Sesinando, Maria José Ribeiro
author_role author
dc.contributor.none.fl_str_mv Kemna, Lena
Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Sesinando, Maria José Ribeiro
dc.subject.por.fl_str_mv Vichy
Makeup
Pharmacy
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Vichy
Makeup
Pharmacy
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-17
2020-01
2020-01-17T00:00:00Z
2023-01-03T01:31:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/105514
TID:202493237
url http://hdl.handle.net/10362/105514
identifier_str_mv TID:202493237
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138019883614208

Registros relacionados