Relevance of salesforce software on SL Benfica´s customer relationship management practices

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Filipe Falcão Carneiro da Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142643
Resumo: The present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality.
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spelling Relevance of salesforce software on SL Benfica´s customer relationship management practicesSports managementBig dataCustomer relationship managementSL BenficaSalesforceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality.Brinca, PedroRUNRibeiro, Filipe Falcão Carneiro da Silva2022-01-212021-12-172029-12-17T00:00:00Z2022-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142643TID:203022114enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:30Zoai:run.unl.pt:10362/142643Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:27.064802Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Relevance of salesforce software on SL Benfica´s customer relationship management practices
title Relevance of salesforce software on SL Benfica´s customer relationship management practices
spellingShingle Relevance of salesforce software on SL Benfica´s customer relationship management practices
Ribeiro, Filipe Falcão Carneiro da Silva
Sports management
Big data
Customer relationship management
SL Benfica
Salesforce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Relevance of salesforce software on SL Benfica´s customer relationship management practices
title_full Relevance of salesforce software on SL Benfica´s customer relationship management practices
title_fullStr Relevance of salesforce software on SL Benfica´s customer relationship management practices
title_full_unstemmed Relevance of salesforce software on SL Benfica´s customer relationship management practices
title_sort Relevance of salesforce software on SL Benfica´s customer relationship management practices
author Ribeiro, Filipe Falcão Carneiro da Silva
author_facet Ribeiro, Filipe Falcão Carneiro da Silva
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Ribeiro, Filipe Falcão Carneiro da Silva
dc.subject.por.fl_str_mv Sports management
Big data
Customer relationship management
SL Benfica
Salesforce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sports management
Big data
Customer relationship management
SL Benfica
Salesforce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-21
2022-01-21T00:00:00Z
2029-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142643
TID:203022114
url http://hdl.handle.net/10362/142643
identifier_str_mv TID:203022114
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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