Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation

Detalhes bibliográficos
Autor(a) principal: Ramos, Joana Cerqueira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145432
Resumo: The present study aims to complement a Work Project developed in partnership with Sport Lisboa eBenfica1as part of the Sports Management Field Lab. Thus, it highlights the benefits of a motivational analysis over the new fandom segmentation through a wide range of Literature Review across Fan Motivation. Lastly, it was complemented by a Motivation Scale, conducted through an online survey, and applied toa sample of club supporters. Consequently, it led to the analysis of different attachment levels, motivations, and sports-related behaviors with in each segment.
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spelling Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentationSegmentationSports managementCustomer relationship managementSl BenficaFan motivationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present study aims to complement a Work Project developed in partnership with Sport Lisboa eBenfica1as part of the Sports Management Field Lab. Thus, it highlights the benefits of a motivational analysis over the new fandom segmentation through a wide range of Literature Review across Fan Motivation. Lastly, it was complemented by a Motivation Scale, conducted through an online survey, and applied toa sample of club supporters. Consequently, it led to the analysis of different attachment levels, motivations, and sports-related behaviors with in each segment.Brinca, PedroRUNRamos, Joana Cerqueira2022-01-212021-12-172029-12-17T00:00:00Z2022-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145432TID:203083334enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:50Zoai:run.unl.pt:10362/145432Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:05.170574Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
title Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
spellingShingle Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
Ramos, Joana Cerqueira
Segmentation
Sports management
Customer relationship management
Sl Benfica
Fan motivation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
title_full Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
title_fullStr Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
title_full_unstemmed Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
title_sort Motivational scale analysis to a new approach of Sport Lisboa and Benfica fandom segmentation
author Ramos, Joana Cerqueira
author_facet Ramos, Joana Cerqueira
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Ramos, Joana Cerqueira
dc.subject.por.fl_str_mv Segmentation
Sports management
Customer relationship management
Sl Benfica
Fan motivation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Segmentation
Sports management
Customer relationship management
Sl Benfica
Fan motivation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present study aims to complement a Work Project developed in partnership with Sport Lisboa eBenfica1as part of the Sports Management Field Lab. Thus, it highlights the benefits of a motivational analysis over the new fandom segmentation through a wide range of Literature Review across Fan Motivation. Lastly, it was complemented by a Motivation Scale, conducted through an online survey, and applied toa sample of club supporters. Consequently, it led to the analysis of different attachment levels, motivations, and sports-related behaviors with in each segment.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-21
2022-01-21T00:00:00Z
2029-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145432
TID:203083334
url http://hdl.handle.net/10362/145432
identifier_str_mv TID:203083334
dc.language.iso.fl_str_mv eng
language eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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