Place branding in tourism: a review of theoretical approaches and management practices

Detalhes bibliográficos
Autor(a) principal: Almeyda-Ibáñez,Marta
Data de Publicação: 2017
Outros Autores: George,Babu P.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
Resumo: This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.
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spelling Place branding in tourism: a review of theoretical approaches and management practicesPlace brandingbrand equitybrand assessmentdestination marketingcase studiesThis paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2017-12-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002Tourism & Management Studies v.13 n.4 2017reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002Almeyda-Ibáñez,MartaGeorge,Babu P.info:eu-repo/semantics/openAccess2024-02-06T17:29:09Zoai:scielo:S2182-84582017000400002Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:12.860961Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Place branding in tourism: a review of theoretical approaches and management practices
title Place branding in tourism: a review of theoretical approaches and management practices
spellingShingle Place branding in tourism: a review of theoretical approaches and management practices
Almeyda-Ibáñez,Marta
Place branding
brand equity
brand assessment
destination marketing
case studies
title_short Place branding in tourism: a review of theoretical approaches and management practices
title_full Place branding in tourism: a review of theoretical approaches and management practices
title_fullStr Place branding in tourism: a review of theoretical approaches and management practices
title_full_unstemmed Place branding in tourism: a review of theoretical approaches and management practices
title_sort Place branding in tourism: a review of theoretical approaches and management practices
author Almeyda-Ibáñez,Marta
author_facet Almeyda-Ibáñez,Marta
George,Babu P.
author_role author
author2 George,Babu P.
author2_role author
dc.contributor.author.fl_str_mv Almeyda-Ibáñez,Marta
George,Babu P.
dc.subject.por.fl_str_mv Place branding
brand equity
brand assessment
destination marketing
case studies
topic Place branding
brand equity
brand assessment
destination marketing
case studies
description This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each approach. Throughout the discussion, examples of successful destination branding practices are integrated.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400002
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.source.none.fl_str_mv Tourism & Management Studies v.13 n.4 2017
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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