Business plan for travel with: a started-up company for a tourism social platform

• Autor(a) principal: Brito, Íris Mártires de
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21768
• topic: Travel; Millennials; Social networks; Influencers; Digital marketing; Viagens; Marketing digital; Redes sociais

Travel With comes from the need to have a platform that improves the authors trip planning experience. The idea is to smooth the research pase by reducing the time needed, providing a digital space where the customer can see or plan trips with cheaper prices, compare bias feedback and travel tips. By storing all the information in one place, Travel With simplifies planning and travel logistics management, and thus brings a quicker, happier, and rewarding user experience. The purpos of this study is to analyse the ideas feasibility, considering literature review on the market and customer (Millennials), led to the conclusion of which was the best business target and strategy. Customer needs and interests were analysed through quantitative and qualitative research with the goal to find market opportunities. This reasearch allowed an improvement of the original concept, supporting the creationg of aplatform that would satisfy the customers. According to the market analysis and the customer researches, obstacles where identified, and transformed into opportunities through a digital marketing strategy focusing on social networks and the importance of influencers. The results have shown that the idea brings value to the market, but its success highly depends on its strategy, which will ensure the companies survival and success in a completive market.