Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era

Detalhes bibliográficos
Autor(a) principal: Madureira, Lara Batista
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/23045
Resumo: The way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic.
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spelling Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 eraSocial mediaSocial media influencersTravel and tourismTravel planningCovid-19Redes sociaisInfluenciadores das redes sociaisTurismo e viagensPlaneamento de viagensThe way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic.A forma como a sociedade comunica tem experienciado significativas mudanças nos últimos anos. Consequentemente, originou-se uma revolução no processo de recolha e troca de informação dos consumidores a respeito de marcas, produtos e serviços. Atualmente, qualquer pessoa pode expressar a sua opinião nas suas contas nas redes sociais e partilhá-la com quem quiser a uma escala global. É desta forma que aparecem os Influenciadores de Redes Sociais (IRSs), qualquer pessoa com uma audiência consideravelmente grande nas redes sociais pode influenciar outros utilizadores a agir da mesma forma que eles. Atualmente, a indústria de Turismo e Viagens (T&V) está a enfrentar desafios sem precedentes devido à pandemia Covid-19. Sendo um dos maiores setores em todo o mundo, capaz de impulsionar o desenvolvimento socioeconómico e a criação de emprego, é vital que esta indústria recupere o mais rapidamente possível. Inúmeras ações estão a ser realizadas com a finalidade de estimular o turismo e uma ótima forma de o fazer pode ser através dos IRSs. Resumidamente, esta pesquisa tenciona entender se os IRSs podem estimular a indústria de T&V, mostrando que um destino e os seus serviços/produtos turísticos são seguros neste período de medo de viajar devido à pandemia.2021-08-25T17:03:10Z2021-07-19T00:00:00Z2021-07-192021-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/23045TID:202752267engMadureira, Lara Batistainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:46:48Zoai:repositorio.iscte-iul.pt:10071/23045Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:36.533152Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
title Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
spellingShingle Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
Madureira, Lara Batista
Social media
Social media influencers
Travel and tourism
Travel planning
Covid-19
Redes sociais
Influenciadores das redes sociais
Turismo e viagens
Planeamento de viagens
title_short Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
title_full Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
title_fullStr Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
title_full_unstemmed Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
title_sort Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
author Madureira, Lara Batista
author_facet Madureira, Lara Batista
author_role author
dc.contributor.author.fl_str_mv Madureira, Lara Batista
dc.subject.por.fl_str_mv Social media
Social media influencers
Travel and tourism
Travel planning
Covid-19
Redes sociais
Influenciadores das redes sociais
Turismo e viagens
Planeamento de viagens
topic Social media
Social media influencers
Travel and tourism
Travel planning
Covid-19
Redes sociais
Influenciadores das redes sociais
Turismo e viagens
Planeamento de viagens
description The way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-25T17:03:10Z
2021-07-19T00:00:00Z
2021-07-19
2021-06
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/23045
TID:202752267
url http://hdl.handle.net/10071/23045
identifier_str_mv TID:202752267
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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