Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement

Detalhes bibliográficos
Autor(a) principal: Santos, Vasco
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/42867
Resumo: This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theore tical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
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spelling Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvementTourist segmentationwine cellars touristswine product involvementcluster analysisThis paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theore tical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.Repositório ComumSantos, Vasco2022-12-26T16:17:13Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/42867eng10.1080/13032917.2020.1802308info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-12-30T12:15:29Zoai:comum.rcaap.pt:10400.26/42867Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:29:05.648573Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
spellingShingle Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
Santos, Vasco
Tourist segmentation
wine cellars tourists
wine product involvement
cluster analysis
title_short Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_fullStr Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_full_unstemmed Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
title_sort Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement
author Santos, Vasco
author_facet Santos, Vasco
author_role author
dc.contributor.none.fl_str_mv Repositório Comum
dc.contributor.author.fl_str_mv Santos, Vasco
dc.subject.por.fl_str_mv Tourist segmentation
wine cellars tourists
wine product involvement
cluster analysis
topic Tourist segmentation
wine cellars tourists
wine product involvement
cluster analysis
description This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels. The relevant theore tical contribution of this study was to provide new evidence of segmentation based on product involvement studies in the wine tourism market field in an area were empirical studies still remain scarce. The findings offer managerial implications regarding the wine tourists’ identification and how to better adapt the visits. This is also the first study demonstrating wine tourist profiling and segmentation specifically applied to involvement with the Porto wine product.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01T00:00:00Z
2022-12-26T16:17:13Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/42867
url http://hdl.handle.net/10400.26/42867
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1080/13032917.2020.1802308
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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