The transparency paradox: when information transparency backfires
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/134277 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
id |
RCAP_734ca7362db549e7ac2eb20a65b3f521 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/134277 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The transparency paradox: when information transparency backfiresInformation transparencyCSRBrand imagePurchase intentionGreenwashingDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMInformation transparency has become one of the key subjects of environmental policies research as ethical scandals and consumer scepticism are growing. Transparency nudges in corporate social responsibility (CSR), are used to positively impact a company’s image. However, conflicting findings have emerged regarding the effectiveness of CSR messages. Further, little is known about how transparency improves consumer pro-environmental behaviour, nor whether this can backfire. Does it impact the brand and trust towards brands? Do consumers perceive it as greenwashing? Three studies (one survey and two experimental studies; N = 582) were conducted to verify if information transparency in the form of an Index of known (vs. unknown) fast fashion brands can increase pro-social purchase behaviour and trust. Findings from Study 1 suggest that the presence of an Index did not influence purchase intention and consumer evaluation of a real fast fashion brand, only the fictitious one. Study 2 highlights these findings by showing that the presence of an Index does not influence trust. Further, we present greenwashing as a boundary condition of transparency effects on trust.Pinto, Diego CostaCastagna, Ana CarinaRUNReck, Rafaela2022-03-11T14:15:51Z2022-01-252022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134277TID:202961133enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:44Zoai:run.unl.pt:10362/134277Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:02.919509Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The transparency paradox: when information transparency backfires |
title |
The transparency paradox: when information transparency backfires |
spellingShingle |
The transparency paradox: when information transparency backfires Reck, Rafaela Information transparency CSR Brand image Purchase intention Greenwashing |
title_short |
The transparency paradox: when information transparency backfires |
title_full |
The transparency paradox: when information transparency backfires |
title_fullStr |
The transparency paradox: when information transparency backfires |
title_full_unstemmed |
The transparency paradox: when information transparency backfires |
title_sort |
The transparency paradox: when information transparency backfires |
author |
Reck, Rafaela |
author_facet |
Reck, Rafaela |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinto, Diego Costa Castagna, Ana Carina RUN |
dc.contributor.author.fl_str_mv |
Reck, Rafaela |
dc.subject.por.fl_str_mv |
Information transparency CSR Brand image Purchase intention Greenwashing |
topic |
Information transparency CSR Brand image Purchase intention Greenwashing |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-11T14:15:51Z 2022-01-25 2022-01-25T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/134277 TID:202961133 |
url |
http://hdl.handle.net/10362/134277 |
identifier_str_mv |
TID:202961133 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138082344140800 |