The transparency paradox

Detalhes bibliográficos
Autor(a) principal: Reck, Rafaela
Data de Publicação: 2022
Outros Autores: Castagna, Ana Carina, Shuqair, Saleh, Costa Pinto, Diego
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143392
Resumo: Reck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022). The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381
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spelling The transparency paradoxWhen transparency cues helps or backfires for brands?Brand imageBrand strengthCSRTransparency cuesPurchasing intentionsRenewable Energy, Sustainability and the EnvironmentBuilding and ConstructionEnvironmental Science(all)Strategy and ManagementIndustrial and Manufacturing EngineeringSDG 12 - Responsible Consumption and ProductionSDG 13 - Climate ActionReck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022). The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381Prior research indicates that transparency of Corporate Social Responsibility (CSR) claims increases consumers' positive reactions to the firm. However, this article suggests that this effect depends on the interplay between transparency cues (presence vs. absence) and brand strength (small vs. large). Our set of experimental studies examine the effect of information transparency and brand strength on consumers' purchasing intentions toward fashion products. Findings indicate a surprising effect of transparency cues: while its presence improves consumers' responses to CSR of small brands, it reduces consumers’ outcomes towards large brands. Results also suggest that trust mediates the effects since transparency cues boost consumers' trust toward small (vs. large) brands. This research further suggests that greenwashing practices as a boundary condition of transparency effects, since CSR communication with an honest (vs. greenwashing) focus fosters the transparency effects. The findings have important implications for effective CSR strategies in the fashion industry.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNReck, RafaelaCastagna, Ana CarinaShuqair, SalehCosta Pinto, Diego2022-10-202024-08-11T00:00:00Z2022-10-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article12application/pdfapplication/pdfhttp://hdl.handle.net/10362/143392eng0959-6526PURE: 46218695https://doi.org/10.1016/j.jclepro.2022.133381info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:43Zoai:run.unl.pt:10362/143392Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:55.352182Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The transparency paradox
When transparency cues helps or backfires for brands?
title The transparency paradox
spellingShingle The transparency paradox
Reck, Rafaela
Brand image
Brand strength
CSR
Transparency cues
Purchasing intentions
Renewable Energy, Sustainability and the Environment
Building and Construction
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 13 - Climate Action
title_short The transparency paradox
title_full The transparency paradox
title_fullStr The transparency paradox
title_full_unstemmed The transparency paradox
title_sort The transparency paradox
author Reck, Rafaela
author_facet Reck, Rafaela
Castagna, Ana Carina
Shuqair, Saleh
Costa Pinto, Diego
author_role author
author2 Castagna, Ana Carina
Shuqair, Saleh
Costa Pinto, Diego
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Reck, Rafaela
Castagna, Ana Carina
Shuqair, Saleh
Costa Pinto, Diego
dc.subject.por.fl_str_mv Brand image
Brand strength
CSR
Transparency cues
Purchasing intentions
Renewable Energy, Sustainability and the Environment
Building and Construction
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 13 - Climate Action
topic Brand image
Brand strength
CSR
Transparency cues
Purchasing intentions
Renewable Energy, Sustainability and the Environment
Building and Construction
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 13 - Climate Action
description Reck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022). The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381
publishDate 2022
dc.date.none.fl_str_mv 2022-10-20
2022-10-20T00:00:00Z
2024-08-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143392
url http://hdl.handle.net/10362/143392
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0959-6526
PURE: 46218695
https://doi.org/10.1016/j.jclepro.2022.133381
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv 12
application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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