Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123456 |
Resumo: | As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping. |
id |
RCAP_73ef296d0f71221647daa880aa08d538 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/123456 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshippingDrop shippingEcommerceOnline marketingOnline advertising channelCold trafficWarm trafficRetargetingDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.Duarte, Miguel MuñozRUNDengler, Simon Thomas2021-08-31T11:07:55Z2021-01-152021-01-042021-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123456TID:202742130enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:46Zoai:run.unl.pt:10362/123456Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:03.056178Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
title |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
spellingShingle |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping Dengler, Simon Thomas Drop shipping Ecommerce Online marketing Online advertising channel Cold traffic Warm traffic Retargeting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
title_full |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
title_fullStr |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
title_full_unstemmed |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
title_sort |
Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping |
author |
Dengler, Simon Thomas |
author_facet |
Dengler, Simon Thomas |
author_role |
author |
dc.contributor.none.fl_str_mv |
Duarte, Miguel Muñoz RUN |
dc.contributor.author.fl_str_mv |
Dengler, Simon Thomas |
dc.subject.por.fl_str_mv |
Drop shipping Ecommerce Online marketing Online advertising channel Cold traffic Warm traffic Retargeting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Drop shipping Ecommerce Online marketing Online advertising channel Cold traffic Warm traffic Retargeting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-31T11:07:55Z 2021-01-15 2021-01-04 2021-01-15T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123456 TID:202742130 |
url |
http://hdl.handle.net/10362/123456 |
identifier_str_mv |
TID:202742130 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138056895201280 |