International expansion plan of Softfinança to Canada

Detalhes bibliográficos
Autor(a) principal: Batista, Catarina Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139157
Resumo: The internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on SoftFinança, a Portuguese SME, and the evaluation of its entry in the Canadian market. Primary and secondary data was collected, both quantitative and qualitative, analyzed based on existing relevant literature and IB frameworks. Although promising, the Canadian market imposes challenges greater than benefits for SF, and, combined with other country’s analysis, doesn’t represent the optimal choice.
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spelling International expansion plan of Softfinança to CanadaInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on SoftFinança, a Portuguese SME, and the evaluation of its entry in the Canadian market. Primary and secondary data was collected, both quantitative and qualitative, analyzed based on existing relevant literature and IB frameworks. Although promising, the Canadian market imposes challenges greater than benefits for SF, and, combined with other country’s analysis, doesn’t represent the optimal choice.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNBatista, Catarina Silva2022-06-01T13:24:45Z2022-01-182021-12-162022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139157TID:202998681enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:29Zoai:run.unl.pt:10362/139157Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:20.309419Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv International expansion plan of Softfinança to Canada
title International expansion plan of Softfinança to Canada
spellingShingle International expansion plan of Softfinança to Canada
Batista, Catarina Silva
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short International expansion plan of Softfinança to Canada
title_full International expansion plan of Softfinança to Canada
title_fullStr International expansion plan of Softfinança to Canada
title_full_unstemmed International expansion plan of Softfinança to Canada
title_sort International expansion plan of Softfinança to Canada
author Batista, Catarina Silva
author_facet Batista, Catarina Silva
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Batista, Catarina Silva
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on SoftFinança, a Portuguese SME, and the evaluation of its entry in the Canadian market. Primary and secondary data was collected, both quantitative and qualitative, analyzed based on existing relevant literature and IB frameworks. Although promising, the Canadian market imposes challenges greater than benefits for SF, and, combined with other country’s analysis, doesn’t represent the optimal choice.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-06-01T13:24:45Z
2022-01-18
2022-01-18T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139157
TID:202998681
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dc.language.iso.fl_str_mv eng
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