Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection

Detalhes bibliográficos
Autor(a) principal: Mota, Ana Rita Correia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142491
Resumo: PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions
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spelling Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selectionInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoPY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensionsGomes, EmanuelDelgado, João Pedro Pires R. MuralhaRUNMota, Ana Rita Correia2022-07-27T15:03:32Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142491TID:203021720enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:03:57Zoai:run.unl.pt:10362/142491Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:03:57Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
spellingShingle Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
Mota, Ana Rita Correia
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_full Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_fullStr Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_full_unstemmed Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_sort Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
author Mota, Ana Rita Correia
author_facet Mota, Ana Rita Correia
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro Pires R. Muralha
RUN
dc.contributor.author.fl_str_mv Mota, Ana Rita Correia
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-27T15:03:32Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142491
TID:203021720
url http://hdl.handle.net/10362/142491
identifier_str_mv TID:203021720
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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