Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection

Detalhes bibliográficos
Autor(a) principal: Estanislau, Anissah Mussa
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142492
Resumo: PY is a Portuguese SME operating in logistics, offering products (parts and equipment)and services in the maritime industry. The company aims to internationalize and develop an expansion process while being financially constrained. For the internalization plan, an in-depth analysis on the company‘s industry and the market it operates on was developed as the first step of the research. As a result, five potential target countries were selected and studied. Eventually, Singapore was defined as the optimal destination with a contractual agreement entry strategy. Ultimately, a marketing plan and financial forecast were formulated as part of the project‘s implementation strategy.
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spelling Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selectionInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoPY is a Portuguese SME operating in logistics, offering products (parts and equipment)and services in the maritime industry. The company aims to internationalize and develop an expansion process while being financially constrained. For the internalization plan, an in-depth analysis on the company‘s industry and the market it operates on was developed as the first step of the research. As a result, five potential target countries were selected and studied. Eventually, Singapore was defined as the optimal destination with a contractual agreement entry strategy. Ultimately, a marketing plan and financial forecast were formulated as part of the project‘s implementation strategy.Gomes, EmanuelDelgado, João Pedro Pires R. MuralhaRUNEstanislau, Anissah Mussa2022-07-27T15:09:49Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142492TID:203021711enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:03:57Zoai:run.unl.pt:10362/142492Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:03:57Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
title Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
spellingShingle Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
Estanislau, Anissah Mussa
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
title_full Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
title_fullStr Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
title_full_unstemmed Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
title_sort Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
author Estanislau, Anissah Mussa
author_facet Estanislau, Anissah Mussa
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro Pires R. Muralha
RUN
dc.contributor.author.fl_str_mv Estanislau, Anissah Mussa
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description PY is a Portuguese SME operating in logistics, offering products (parts and equipment)and services in the maritime industry. The company aims to internationalize and develop an expansion process while being financially constrained. For the internalization plan, an in-depth analysis on the company‘s industry and the market it operates on was developed as the first step of the research. As a result, five potential target countries were selected and studied. Eventually, Singapore was defined as the optimal destination with a contractual agreement entry strategy. Ultimately, a marketing plan and financial forecast were formulated as part of the project‘s implementation strategy.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-27T15:09:49Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142492
TID:203021711
url http://hdl.handle.net/10362/142492
identifier_str_mv TID:203021711
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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