The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts

Detalhes bibliográficos
Autor(a) principal: Araújo, Joana Sofia Fonseca Leal de
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134632
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The Impact of social media Influencers on consumers lifestyle: experiential versus material content postsConsumer BehaviorContent MarketingExperiential PostInstagramMaterial PostSocial Media InfluencersEngagementProject Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe growth and constant reinvention of social media have profoundly changed the way people communicate, as well as the individuals receive and interpret that communication and information. Prior research on social media post-type experiential (vs. material) content remains scant. In order to actualize this gap, the thesis examines the consumers engagement and interaction to the post type primed as an experiential vs. material. Two studies are developed with a total of an online survey for a sample of 272 responses to evaluate the research questions “What is the impact of social media influencers on a consumer purchase decision?”; “Which type of content are followers most attracted to?” and last question “Are experiential posts versus material posts more engaging?”. Regarding analyzing the questionnaires conducted online, we could conclude that there is a strong influence on the type of content shared in the post, where the experience is elected by consumers due to its uniqueness, positive emotions aroused, and also the attractiveness of the post itself.Shuqai, SalehRita, Paulo Miguel Rasquinho FerreiraRUNAraújo, Joana Sofia Fonseca Leal de2022-01-192025-01-19T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134632TID:202959635enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:13:06Zoai:run.unl.pt:10362/134632Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:11.190517Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
title The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
spellingShingle The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
Araújo, Joana Sofia Fonseca Leal de
Consumer Behavior
Content Marketing
Experiential Post
Instagram
Material Post
Social Media Influencers
Engagement
title_short The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
title_full The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
title_fullStr The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
title_full_unstemmed The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
title_sort The Impact of social media Influencers on consumers lifestyle: experiential versus material content posts
author Araújo, Joana Sofia Fonseca Leal de
author_facet Araújo, Joana Sofia Fonseca Leal de
author_role author
dc.contributor.none.fl_str_mv Shuqai, Saleh
Rita, Paulo Miguel Rasquinho Ferreira
RUN
dc.contributor.author.fl_str_mv Araújo, Joana Sofia Fonseca Leal de
dc.subject.por.fl_str_mv Consumer Behavior
Content Marketing
Experiential Post
Instagram
Material Post
Social Media Influencers
Engagement
topic Consumer Behavior
Content Marketing
Experiential Post
Instagram
Material Post
Social Media Influencers
Engagement
description Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-01-19
2022-01-19T00:00:00Z
2025-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134632
TID:202959635
url http://hdl.handle.net/10362/134632
identifier_str_mv TID:202959635
dc.language.iso.fl_str_mv eng
language eng
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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