Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value

Detalhes bibliográficos
Autor(a) principal: Bredow, Kira Kristin Von
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138609
Resumo: Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. The aim of this paper is to develop a go-to-market strategy, along with a technology and operations management plan to access and deliver the previously mentioned value to a set of high-end nightlife clients. The conducted research showed that the recommended approach for Xceed is to build a separate brand identity for its new vertical, with a focus on elegance and exclusivity. To create organic growth, a promotional strategy centered around network orchestration effects was proposed. Moreover, a set of strategic partnerships was identified, to use unique and shareable experiences as a source of competitive advantage.
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spelling Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering valueStrategyConsultingEntrepreneurshipOperations managementManagementNightlifeDomínio/Área Científica::Ciências Sociais::Economia e GestãoWhere to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. The aim of this paper is to develop a go-to-market strategy, along with a technology and operations management plan to access and deliver the previously mentioned value to a set of high-end nightlife clients. The conducted research showed that the recommended approach for Xceed is to build a separate brand identity for its new vertical, with a focus on elegance and exclusivity. To create organic growth, a promotional strategy centered around network orchestration effects was proposed. Moreover, a set of strategic partnerships was identified, to use unique and shareable experiences as a source of competitive advantage.Major, Euclides Filipe FerreiraRUNBredow, Kira Kristin Von2022-05-25T13:08:13Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138609TID:202974553enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:55Zoai:run.unl.pt:10362/138609Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:09.005924Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
title Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
spellingShingle Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
Bredow, Kira Kristin Von
Strategy
Consulting
Entrepreneurship
Operations management
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
title_full Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
title_fullStr Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
title_full_unstemmed Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
title_sort Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. go-to-market and technology and operations: accessing and delivering value
author Bredow, Kira Kristin Von
author_facet Bredow, Kira Kristin Von
author_role author
dc.contributor.none.fl_str_mv Major, Euclides Filipe Ferreira
RUN
dc.contributor.author.fl_str_mv Bredow, Kira Kristin Von
dc.subject.por.fl_str_mv Strategy
Consulting
Entrepreneurship
Operations management
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Consulting
Entrepreneurship
Operations management
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. The aim of this paper is to develop a go-to-market strategy, along with a technology and operations management plan to access and deliver the previously mentioned value to a set of high-end nightlife clients. The conducted research showed that the recommended approach for Xceed is to build a separate brand identity for its new vertical, with a focus on elegance and exclusivity. To create organic growth, a promotional strategy centered around network orchestration effects was proposed. Moreover, a set of strategic partnerships was identified, to use unique and shareable experiences as a source of competitive advantage.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-25T13:08:13Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138609
TID:202974553
url http://hdl.handle.net/10362/138609
identifier_str_mv TID:202974553
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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