Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Gonçalo Pereira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138604
Resumo: Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed.
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spelling Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating valueMarketingEntreprenerueshipBusiness strategyManagementNightlifeDomínio/Área Científica::Ciências Sociais::Economia e GestãoWhere to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed.Major, Euclides Filipe FerreiraRUNRodrigues, Gonçalo Pereira2022-05-25T10:52:21Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138604TID:202974820enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:53Zoai:run.unl.pt:10362/138604Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:08.780125Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
title Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
spellingShingle Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
Rodrigues, Gonçalo Pereira
Marketing
Entreprenerueship
Business strategy
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
title_full Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
title_fullStr Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
title_full_unstemmed Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
title_sort Xceed startup consulting project: developing a business plan for the expansion into the directory of bars and lounges. Introductory paper and customer value proposition - creating value
author Rodrigues, Gonçalo Pereira
author_facet Rodrigues, Gonçalo Pereira
author_role author
dc.contributor.none.fl_str_mv Major, Euclides Filipe Ferreira
RUN
dc.contributor.author.fl_str_mv Rodrigues, Gonçalo Pereira
dc.subject.por.fl_str_mv Marketing
Entreprenerueship
Business strategy
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Entreprenerueship
Business strategy
Management
Nightlife
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Where to go out tonight? This is the question that Xceed, a Spanish night life market place start up, works to answer. After seven years of connecting clubbers with clubs, festivals, and event organizers all over the world, Xceed is expanding its platform to the global directory of bars and lounges. The following start up consultancy project aimed precisely to delineate a business plan for the company’s new vertical. In the present paper, the focus will lie on doing an analysis of the internal and external environment that might influence Xceed’s business, as well as building a customer value proposition through qualitative and quantitative data analysis that assessed the desirability from potential users. The conducted research showed that, an exclusive double-sided bars and lounges marketplace, targeting high-end clients, might be winning strategy for Xceed.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-25T10:52:21Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138604
TID:202974820
url http://hdl.handle.net/10362/138604
identifier_str_mv TID:202974820
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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