How to Grow, Create and Capture Value in Domestic and International Markets

• Autor(a) principal: Lages, Luis Filipe
• Data de Publicação: 2015
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/82744
• topic: Value Creation Framework; BeGloCal Framework, Value Creation Radar, GloCal Radar, Global and Local Vision; Diffusion of Ideas; Technology, Science, and Services Transfer; International Marketing; Decision Making Tool

The Value Creation Framework (VCF) and the BeGloCal Framework are independent yet complementary tools that can be used by executives, engineers, scientists and entrepreneurs to bring new ideas, goods, technology, science, and services to the domestic and international markets. In order to grow, create and capture value, they have to deal with a variety of complex choices that can create tensions and to adjust their challenging go-to-market strategies to limited resources and time-frames. Moreover, they have to capture in a simpler manner the attention of potential stakeholders and investors. The VCF and BeGloCal Framework, which emerged from two decades of close-work with companies and academia, present circular, structured yet flexible, quick and efficient ways to bring ideas, goods, technology, science, and services to the market, while dealing with the technology-push and market-pull, global and local paradoxes. These frameworks can aid in decision making through exploring new ideas and new markets while facilitating choice reduction, by creating value while simplifying processes, by helping to manage team cognitive conflict while avoiding affective conflict, and by addressing economies of scale while satisfying local needs.