Coke: building on happiness to support “Positive Solutions”

Detalhes bibliográficos
Autor(a) principal: Yanan, He
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11649
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
id RCAP_d84b57b62183862bc1b3523bc6c810fc
oai_identifier_str oai:run.unl.pt:10362/11649
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Coke: building on happiness to support “Positive Solutions”GloCal visionPositive psychologyStakeholder theoryHappinessKindnessA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project is about how significant the positive solutions mean to Coca Cola Co. and emphasizes that if all three factors, GloCal Vision, Positive Psychology and the Stakeholder Theory are taken into consideration simultaneously then tailored positive solutions can be the result. Based on these indicators and compared with Dove’s success, we have found that Coke’s “Open Happiness” campaign is not qualified as a positive solution for obeying neither positive psychology nor the stakeholder theory. Later, after screening four solutions, one positive solution is kept and admitted to help Coke be more successful.NSBE - UNLLages, Luis FilipeRUNYanan, He2014-03-17T15:39:48Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11649enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:14Zoai:run.unl.pt:10362/11649Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:26.948825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Coke: building on happiness to support “Positive Solutions”
title Coke: building on happiness to support “Positive Solutions”
spellingShingle Coke: building on happiness to support “Positive Solutions”
Yanan, He
GloCal vision
Positive psychology
Stakeholder theory
Happiness
Kindness
title_short Coke: building on happiness to support “Positive Solutions”
title_full Coke: building on happiness to support “Positive Solutions”
title_fullStr Coke: building on happiness to support “Positive Solutions”
title_full_unstemmed Coke: building on happiness to support “Positive Solutions”
title_sort Coke: building on happiness to support “Positive Solutions”
author Yanan, He
author_facet Yanan, He
author_role author
dc.contributor.none.fl_str_mv Lages, Luis Filipe
RUN
dc.contributor.author.fl_str_mv Yanan, He
dc.subject.por.fl_str_mv GloCal vision
Positive psychology
Stakeholder theory
Happiness
Kindness
topic GloCal vision
Positive psychology
Stakeholder theory
Happiness
Kindness
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-17T15:39:48Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11649
url http://hdl.handle.net/10362/11649
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137845639643136

Registros relacionados