The Beglocal framework applied to B2C E-commerce

Detalhes bibliográficos
Autor(a) principal: Durante, Giacomo
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17252
Resumo: This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.
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spelling The Beglocal framework applied to B2C E-commerceInternationalizationBeGloCalE-commerceMarketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.Lages, Luis FilipeRUNDurante, Giacomo2017-01-30T01:30:12Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17252TID:201476134enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:01Zoai:run.unl.pt:10362/17252Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:50.713321Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Beglocal framework applied to B2C E-commerce
title The Beglocal framework applied to B2C E-commerce
spellingShingle The Beglocal framework applied to B2C E-commerce
Durante, Giacomo
Internationalization
BeGloCal
E-commerce
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The Beglocal framework applied to B2C E-commerce
title_full The Beglocal framework applied to B2C E-commerce
title_fullStr The Beglocal framework applied to B2C E-commerce
title_full_unstemmed The Beglocal framework applied to B2C E-commerce
title_sort The Beglocal framework applied to B2C E-commerce
author Durante, Giacomo
author_facet Durante, Giacomo
author_role author
dc.contributor.none.fl_str_mv Lages, Luis Filipe
RUN
dc.contributor.author.fl_str_mv Durante, Giacomo
dc.subject.por.fl_str_mv Internationalization
BeGloCal
E-commerce
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
BeGloCal
E-commerce
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17252
TID:201476134
url http://hdl.handle.net/10362/17252
identifier_str_mv TID:201476134
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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