Positioning Portugal as a wedding destination: targeting the American market

Detalhes bibliográficos
Autor(a) principal: Vidal, Maria Pedro Marques
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140017
Resumo: Tourism has increased exponentially in Portugal, currently representing 52,3% of service exports. Within the scope of events tourism, wedding tourism represents one of the fastest-growing markets worldwide, showing an estimated annual growth of 75% in current years, thus presenting a potential high-yielding market for Portugal. However, empirical research is scarce on the subject. Therefore, the present project aims to understand the actions that should be taken to promote the country as a wedding destination for the American market, through a qualitative research methodology, to understand how to fully leverage and develop the sector’s opportunities for the Portuguese tourism and economy.
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spelling Positioning Portugal as a wedding destination: targeting the American marketHospitalityWedding-based tourismEvents tourismDestination weddingsDomínio/Área Científica::Ciências Sociais::Economia e GestãoTourism has increased exponentially in Portugal, currently representing 52,3% of service exports. Within the scope of events tourism, wedding tourism represents one of the fastest-growing markets worldwide, showing an estimated annual growth of 75% in current years, thus presenting a potential high-yielding market for Portugal. However, empirical research is scarce on the subject. Therefore, the present project aims to understand the actions that should be taken to promote the country as a wedding destination for the American market, through a qualitative research methodology, to understand how to fully leverage and develop the sector’s opportunities for the Portuguese tourism and economy.Guerreiro, SérgioMajor, EuclidesRUNVidal, Maria Pedro Marques2022-06-15T13:46:43Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140017TID:202972208enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:08Zoai:run.unl.pt:10362/140017Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:32.952355Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Positioning Portugal as a wedding destination: targeting the American market
title Positioning Portugal as a wedding destination: targeting the American market
spellingShingle Positioning Portugal as a wedding destination: targeting the American market
Vidal, Maria Pedro Marques
Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Positioning Portugal as a wedding destination: targeting the American market
title_full Positioning Portugal as a wedding destination: targeting the American market
title_fullStr Positioning Portugal as a wedding destination: targeting the American market
title_full_unstemmed Positioning Portugal as a wedding destination: targeting the American market
title_sort Positioning Portugal as a wedding destination: targeting the American market
author Vidal, Maria Pedro Marques
author_facet Vidal, Maria Pedro Marques
author_role author
dc.contributor.none.fl_str_mv Guerreiro, Sérgio
Major, Euclides
RUN
dc.contributor.author.fl_str_mv Vidal, Maria Pedro Marques
dc.subject.por.fl_str_mv Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Tourism has increased exponentially in Portugal, currently representing 52,3% of service exports. Within the scope of events tourism, wedding tourism represents one of the fastest-growing markets worldwide, showing an estimated annual growth of 75% in current years, thus presenting a potential high-yielding market for Portugal. However, empirical research is scarce on the subject. Therefore, the present project aims to understand the actions that should be taken to promote the country as a wedding destination for the American market, through a qualitative research methodology, to understand how to fully leverage and develop the sector’s opportunities for the Portuguese tourism and economy.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-15T13:46:43Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140017
TID:202972208
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identifier_str_mv TID:202972208
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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