Positioning Portugal as a wedding destination: targeting the European market

Detalhes bibliográficos
Autor(a) principal: Dias, Sofia Rodrigues De Carvalho Paiva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144976
Resumo: Destination weddings constitute a niche market, which is rapidly growing and significantly impacting destinations all over the world. In order to tackle the lack of research in the Portuguese sector, the present study aims to explore the value of the segment in the country’s tourism industry, as well as provide actionable insights into how to position Portugal as a wedding destination. Hence, insights of main stakeholders were collected and analyzed. Additionally, Europe was identified as a crucial market and thus, further recommendations and positioning strategies were suggested for the continent and its high potential inbound countries.
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spelling Positioning Portugal as a wedding destination: targeting the European marketHospitalityWedding-based tourismEvents tourismDestination weddingsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDestination weddings constitute a niche market, which is rapidly growing and significantly impacting destinations all over the world. In order to tackle the lack of research in the Portuguese sector, the present study aims to explore the value of the segment in the country’s tourism industry, as well as provide actionable insights into how to position Portugal as a wedding destination. Hence, insights of main stakeholders were collected and analyzed. Additionally, Europe was identified as a crucial market and thus, further recommendations and positioning strategies were suggested for the continent and its high potential inbound countries.Guerreiro, SérgioMajor, EuclidesRUNDias, Sofia Rodrigues De Carvalho Paiva2022-10-25T09:52:15Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144976TID:203063309enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:01Zoai:run.unl.pt:10362/144976Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:50.806582Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Positioning Portugal as a wedding destination: targeting the European market
title Positioning Portugal as a wedding destination: targeting the European market
spellingShingle Positioning Portugal as a wedding destination: targeting the European market
Dias, Sofia Rodrigues De Carvalho Paiva
Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Positioning Portugal as a wedding destination: targeting the European market
title_full Positioning Portugal as a wedding destination: targeting the European market
title_fullStr Positioning Portugal as a wedding destination: targeting the European market
title_full_unstemmed Positioning Portugal as a wedding destination: targeting the European market
title_sort Positioning Portugal as a wedding destination: targeting the European market
author Dias, Sofia Rodrigues De Carvalho Paiva
author_facet Dias, Sofia Rodrigues De Carvalho Paiva
author_role author
dc.contributor.none.fl_str_mv Guerreiro, Sérgio
Major, Euclides
RUN
dc.contributor.author.fl_str_mv Dias, Sofia Rodrigues De Carvalho Paiva
dc.subject.por.fl_str_mv Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Hospitality
Wedding-based tourism
Events tourism
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Destination weddings constitute a niche market, which is rapidly growing and significantly impacting destinations all over the world. In order to tackle the lack of research in the Portuguese sector, the present study aims to explore the value of the segment in the country’s tourism industry, as well as provide actionable insights into how to position Portugal as a wedding destination. Hence, insights of main stakeholders were collected and analyzed. Additionally, Europe was identified as a crucial market and thus, further recommendations and positioning strategies were suggested for the continent and its high potential inbound countries.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-10-25T09:52:15Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144976
TID:203063309
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identifier_str_mv TID:203063309
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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