The association of firms’ digitization determinants and financial performance

Detalhes bibliográficos
Autor(a) principal: Bunten, Laura
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39721
Resumo: Over the last decades, digital transformation has been the most discussed trend in the business world, questioning how it can be utilized to increase performance. This research paper investigates the association between digitization and financial performance, dividing digitization in four themes, namely, it’s adoption speed, adoption scope, the degree of a successful digital strategy and firm’s digital orientation in general. A partial least squares structural equation modelling (PLS-SEM) approach is used, investigating German companies listed in the mDax. Despite not getting statistically significant results, the study finds counter-intuitive tendencies of digitization possibly being harmful for German companies, dependent on the digital channels used. This leads to various implications for practitioners and avenues for future research.
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spelling The association of firms’ digitization determinants and financial performanceDigital transformationGerman companiesStrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoOver the last decades, digital transformation has been the most discussed trend in the business world, questioning how it can be utilized to increase performance. This research paper investigates the association between digitization and financial performance, dividing digitization in four themes, namely, it’s adoption speed, adoption scope, the degree of a successful digital strategy and firm’s digital orientation in general. A partial least squares structural equation modelling (PLS-SEM) approach is used, investigating German companies listed in the mDax. Despite not getting statistically significant results, the study finds counter-intuitive tendencies of digitization possibly being harmful for German companies, dependent on the digital channels used. This leads to various implications for practitioners and avenues for future research.Schlägel, ChristopherZejnilovic, LeidRUNBunten, Laura2018-06-19T11:38:40Z2018-01-262018-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39721TID:201864509enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:50Zoai:run.unl.pt:10362/39721Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:10.702730Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The association of firms’ digitization determinants and financial performance
title The association of firms’ digitization determinants and financial performance
spellingShingle The association of firms’ digitization determinants and financial performance
Bunten, Laura
Digital transformation
German companies
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The association of firms’ digitization determinants and financial performance
title_full The association of firms’ digitization determinants and financial performance
title_fullStr The association of firms’ digitization determinants and financial performance
title_full_unstemmed The association of firms’ digitization determinants and financial performance
title_sort The association of firms’ digitization determinants and financial performance
author Bunten, Laura
author_facet Bunten, Laura
author_role author
dc.contributor.none.fl_str_mv Schlägel, Christopher
Zejnilovic, Leid
RUN
dc.contributor.author.fl_str_mv Bunten, Laura
dc.subject.por.fl_str_mv Digital transformation
German companies
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital transformation
German companies
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Over the last decades, digital transformation has been the most discussed trend in the business world, questioning how it can be utilized to increase performance. This research paper investigates the association between digitization and financial performance, dividing digitization in four themes, namely, it’s adoption speed, adoption scope, the degree of a successful digital strategy and firm’s digital orientation in general. A partial least squares structural equation modelling (PLS-SEM) approach is used, investigating German companies listed in the mDax. Despite not getting statistically significant results, the study finds counter-intuitive tendencies of digitization possibly being harmful for German companies, dependent on the digital channels used. This leads to various implications for practitioners and avenues for future research.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-19T11:38:40Z
2018-01-26
2018-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39721
TID:201864509
url http://hdl.handle.net/10362/39721
identifier_str_mv TID:201864509
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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