Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/25287 |
Resumo: | These days, the healthcare sector is continuously changing. Therefore, new concepts were born such as retail clinics, which appears due to retailers’ decision of expanding their strategy into this industry. These are new models of primary care delivery and preventive healthcare, aiming to offer a convenient, fast but committed to quality, and competitive service to everyone. Even though Portugal was advised by OECD to reduce costs in healthcare by shifting care out of hospitals, little has changed yet. Thus, given the success of retail clinics abroad and the lack of published Portuguese research on the topic, this dissertation aims to assess the viability of implementing this concept in Portugal, by investigating its consumer acceptance. To achieve that, it was conducted a cross-sectional descriptive-exploratory research using in-depth interviews and an online questionnaire. The results show that there is an overwhelming consumer acceptance. Moreover, the target consumers of retail clinics in Portugal are characterized by non-conservative people from 18 until 44 years old, who tailor their opinions based on facts, on the efficiency and convenience of the services offered rather than on reputation. These consumers are already accustomed to using private healthcare services, however, some also attend public institutions. Finally, there is demand for retail clinics in Portugal. Though, it is recommended to start small by gradually presenting retail clinics incorporated in pharmacies with just primary care services and with the clinical analyses due to the risk of implementing a new concept. |
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Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspectiveConcept testingConsumer acceptancePortugalPrimary careRetail clinicsAceitação do consumidorClínicas de retalhoCuidadosTestes conceptuaisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThese days, the healthcare sector is continuously changing. Therefore, new concepts were born such as retail clinics, which appears due to retailers’ decision of expanding their strategy into this industry. These are new models of primary care delivery and preventive healthcare, aiming to offer a convenient, fast but committed to quality, and competitive service to everyone. Even though Portugal was advised by OECD to reduce costs in healthcare by shifting care out of hospitals, little has changed yet. Thus, given the success of retail clinics abroad and the lack of published Portuguese research on the topic, this dissertation aims to assess the viability of implementing this concept in Portugal, by investigating its consumer acceptance. To achieve that, it was conducted a cross-sectional descriptive-exploratory research using in-depth interviews and an online questionnaire. The results show that there is an overwhelming consumer acceptance. Moreover, the target consumers of retail clinics in Portugal are characterized by non-conservative people from 18 until 44 years old, who tailor their opinions based on facts, on the efficiency and convenience of the services offered rather than on reputation. These consumers are already accustomed to using private healthcare services, however, some also attend public institutions. Finally, there is demand for retail clinics in Portugal. Though, it is recommended to start small by gradually presenting retail clinics incorporated in pharmacies with just primary care services and with the clinical analyses due to the risk of implementing a new concept.Atualmente, o setor da saúde está em constante mudança. Assim, apareceram novos conceitos, como o de clínicas de retalho que surgem da necessidade de expansão da estratégia de negócio dos retalhistas. Estas clínicas caracterizam-se como novos modelos de atendimento primário e cuidados de saúde preventivos, que têm por objetivo oferecer um serviço conveniente, rápido, mas de qualidade e competitivo para todos. Apesar de Portugal ter sido aconselhado pela OCDE a reduzir os custos nos cuidados de saúde, deslocando os cuidados para fora dos hospitais, ainda não se viram grandes alterações. Devido ao sucesso destas clínicas no estrangeiro, assim como, à falta de literatura Portuguesa sobre o tema, esta dissertação visa avaliar a viabilidade da implementação deste conceito em Portugal, investigando a aceitação do consumidor. Para tal, realizou-se um estudo descritivo-exploratório através do uso de entrevistas e questionários on-line. Os resultados demonstram uma esmagadora aceitação do consumidor. Relativamente aos consumidores-alvo das clínicas de retalho em Portugal, caracterizam-se por pessoas não conservadoras entre os 18 e os 44 anos que adaptam as suas opiniões com base em factos, na eficiência e conveniência dos serviços oferecidos e não na reputação. Por norma, estes consumidores utilizam o setor privado de saúde, mas alguns também o setor público. Para concluir, é importante referir que as clínicas de retalho têm procura em Portugal. No entanto recomenda-se que, primeiramente, estas clínicas sejam incorporadas gradualmente em farmácias, dispondo apenas de cuidados primários e análises clínicas, devido ao risco de implementação de um conceito novo.Padre Eterno, Maria Inês dos Santos MendonçaVeritati - Repositório Institucional da Universidade Católica PortuguesaCardoso, Bárbara do Carmo Santos2018-07-30T10:51:05Z2018-03-0920182018-03-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/25287TID:201887568enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:30:41Zoai:repositorio.ucp.pt:10400.14/25287Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:10.230240Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
title |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
spellingShingle |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective Cardoso, Bárbara do Carmo Santos Concept testing Consumer acceptance Portugal Primary care Retail clinics Aceitação do consumidor Clínicas de retalho Cuidados Testes conceptuais Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
title_full |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
title_fullStr |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
title_full_unstemmed |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
title_sort |
Retail Clinics in Portugal: Go/No-go? : a comprehensive research on consumers’ perspective |
author |
Cardoso, Bárbara do Carmo Santos |
author_facet |
Cardoso, Bárbara do Carmo Santos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Padre Eterno, Maria Inês dos Santos Mendonça Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Cardoso, Bárbara do Carmo Santos |
dc.subject.por.fl_str_mv |
Concept testing Consumer acceptance Portugal Primary care Retail clinics Aceitação do consumidor Clínicas de retalho Cuidados Testes conceptuais Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Concept testing Consumer acceptance Portugal Primary care Retail clinics Aceitação do consumidor Clínicas de retalho Cuidados Testes conceptuais Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
These days, the healthcare sector is continuously changing. Therefore, new concepts were born such as retail clinics, which appears due to retailers’ decision of expanding their strategy into this industry. These are new models of primary care delivery and preventive healthcare, aiming to offer a convenient, fast but committed to quality, and competitive service to everyone. Even though Portugal was advised by OECD to reduce costs in healthcare by shifting care out of hospitals, little has changed yet. Thus, given the success of retail clinics abroad and the lack of published Portuguese research on the topic, this dissertation aims to assess the viability of implementing this concept in Portugal, by investigating its consumer acceptance. To achieve that, it was conducted a cross-sectional descriptive-exploratory research using in-depth interviews and an online questionnaire. The results show that there is an overwhelming consumer acceptance. Moreover, the target consumers of retail clinics in Portugal are characterized by non-conservative people from 18 until 44 years old, who tailor their opinions based on facts, on the efficiency and convenience of the services offered rather than on reputation. These consumers are already accustomed to using private healthcare services, however, some also attend public institutions. Finally, there is demand for retail clinics in Portugal. Though, it is recommended to start small by gradually presenting retail clinics incorporated in pharmacies with just primary care services and with the clinical analyses due to the risk of implementing a new concept. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07-30T10:51:05Z 2018-03-09 2018 2018-03-09T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/25287 TID:201887568 |
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http://hdl.handle.net/10400.14/25287 |
identifier_str_mv |
TID:201887568 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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