SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/29073 |
Resumo: | This disertation presents an analysis of the customer and retailer value of SCO technologies in grocery retailing. The increasing competition, such as discounters or online channels, has led to a decrease in growth and profitability for traditional retailers. In order to counteract these increasing problems, retailers have been experimenting with SCO systems to save operating costs and to enhance customer satisfaction. However, research does not indicate that the deployment of various SCO instantly leads to such benefits and emphazises additional risks both for the retailers and customers. Thus, it is necessary to further analyse the impact of SCO devices on the retailer as well as the technology characteristics that drive consumer adoption. In order to destinguish the overall value for each SCO technology, a mixed-methods design is applied where qualitative data is quantized based on a Simple Multi-Attribute Rating Technique. Consequently, the first part of the analysis defines the individual weight and the score of each SCO variable that represents a key driver towards customer adoption. In the second part, the retailer value gets evaluated and added to the following calculation in order to define the definite SCO value. The “Scan Gun” offers the optimal mix of customer and retailer value and slightly outscores the Mobile Scan and Go technology via smartphone by achieving a total value of 15.11 out of 20 points. |
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SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspectiveSCOPOSDigital transformationRetailingGrocery industry transformationCustomer valueRetailer valueTechnology acceptance modelTransformação digitalRetalhoTransformação da indústria grossistaValor do clienteValor do retalhistaModelo de aceitação de tcnologiaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis disertation presents an analysis of the customer and retailer value of SCO technologies in grocery retailing. The increasing competition, such as discounters or online channels, has led to a decrease in growth and profitability for traditional retailers. In order to counteract these increasing problems, retailers have been experimenting with SCO systems to save operating costs and to enhance customer satisfaction. However, research does not indicate that the deployment of various SCO instantly leads to such benefits and emphazises additional risks both for the retailers and customers. Thus, it is necessary to further analyse the impact of SCO devices on the retailer as well as the technology characteristics that drive consumer adoption. In order to destinguish the overall value for each SCO technology, a mixed-methods design is applied where qualitative data is quantized based on a Simple Multi-Attribute Rating Technique. Consequently, the first part of the analysis defines the individual weight and the score of each SCO variable that represents a key driver towards customer adoption. In the second part, the retailer value gets evaluated and added to the following calculation in order to define the definite SCO value. The “Scan Gun” offers the optimal mix of customer and retailer value and slightly outscores the Mobile Scan and Go technology via smartphone by achieving a total value of 15.11 out of 20 points.A presente dissertação consiste numa análise do valor do cliente e do retalhista em tecnologias SCO, no setor de retalho de produtos alimentícios. A competitividade crescente, com canais de descontos ou canais online, levou a uma diminuição do crescimento e lucro dos retalhistas tradicionais. De modo a combater estes problemas crescentes, os retalhistas têm cada vez mais acudido a sistemas SCO de modo a proteger custos operativos e promover a satisfação do cliente. No entanto, pesquisas realizadas indicam que a utilização de SCO não gera de imediato os objetivos pretendidos, enfatizando que existem riscos adicionais para retalhistas e consumidores. Assim, é necessária uma análise mais profunda do impacto da tecnologia SCO no comércio retalhista, bem como uma análise das características tecnológicas que promovem a sua utilização pelos clientes. De modo a distinguir o valor de cada tecnologia SCO, um mix de métodos de design é aplicado, no qual os dados qualitativos são quantificados com base numa Técnica Simple Multi-Attribute Rating. Consequentemente, a primeira parte da análise define o peso individual e a pontuação de cada variável SCO que represente um fator-chave que promove a utilização por parte dos clientes. Na segunda parte, o valor do retalhista é avaliado e adicionado à equação de modo a definir o valor definitivo da SCO. O "Scan Gun" oferece o mix ótimo de valor do cliente e do retalhista, e supera o scan por telemóvel e go-technology via smartphone, atingindo um valor de 15.11 pontos em 20.Pinho, André de AlmeidaVeritati - Repositório Institucional da Universidade Católica PortuguesaWilk, Gregor2020-01-06T08:52:29Z2019-10-152019-10-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29073TID:202301702enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:34:36Zoai:repositorio.ucp.pt:10400.14/29073Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:21.198083Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
title |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
spellingShingle |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective Wilk, Gregor SCO POS Digital transformation Retailing Grocery industry transformation Customer value Retailer value Technology acceptance model Transformação digital Retalho Transformação da indústria grossista Valor do cliente Valor do retalhista Modelo de aceitação de tcnologia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
title_full |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
title_fullStr |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
title_full_unstemmed |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
title_sort |
SCO technology in grocery retailing : a structured analysis of current SCO systems from a customer and retailer perspective |
author |
Wilk, Gregor |
author_facet |
Wilk, Gregor |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinho, André de Almeida Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Wilk, Gregor |
dc.subject.por.fl_str_mv |
SCO POS Digital transformation Retailing Grocery industry transformation Customer value Retailer value Technology acceptance model Transformação digital Retalho Transformação da indústria grossista Valor do cliente Valor do retalhista Modelo de aceitação de tcnologia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
SCO POS Digital transformation Retailing Grocery industry transformation Customer value Retailer value Technology acceptance model Transformação digital Retalho Transformação da indústria grossista Valor do cliente Valor do retalhista Modelo de aceitação de tcnologia Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This disertation presents an analysis of the customer and retailer value of SCO technologies in grocery retailing. The increasing competition, such as discounters or online channels, has led to a decrease in growth and profitability for traditional retailers. In order to counteract these increasing problems, retailers have been experimenting with SCO systems to save operating costs and to enhance customer satisfaction. However, research does not indicate that the deployment of various SCO instantly leads to such benefits and emphazises additional risks both for the retailers and customers. Thus, it is necessary to further analyse the impact of SCO devices on the retailer as well as the technology characteristics that drive consumer adoption. In order to destinguish the overall value for each SCO technology, a mixed-methods design is applied where qualitative data is quantized based on a Simple Multi-Attribute Rating Technique. Consequently, the first part of the analysis defines the individual weight and the score of each SCO variable that represents a key driver towards customer adoption. In the second part, the retailer value gets evaluated and added to the following calculation in order to define the definite SCO value. The “Scan Gun” offers the optimal mix of customer and retailer value and slightly outscores the Mobile Scan and Go technology via smartphone by achieving a total value of 15.11 out of 20 points. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-10-15 2019-10-15T00:00:00Z 2020-01-06T08:52:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/29073 TID:202301702 |
url |
http://hdl.handle.net/10400.14/29073 |
identifier_str_mv |
TID:202301702 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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