Cereals and children: a study of their lifetime relation

Detalhes bibliográficos
Autor(a) principal: Costa, Duarte Manuel Fernandes de Matos Borges da
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11732
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Cereals and children: a study of their lifetime relationChildrenParentsinfluenceCerealsA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this study is to analyze the evolution of the consumption of cereals, regarding brands and child-parental influence, from childhood into adolescence. We conducted in-depth interviews on a sample of 18 parents of children in one of three age groups: 3-6, 7-11 or 12-18 years old. Findings support children’s strong influence in the buying decision process. Parents play a key role by defining consumption patterns or selecting brands that the child is exposed at an early age, in order for them to define their preferences. Results suggest a division of opinions between parents categorizing cereals either as an obstacle or a contributing part of a balanced diet. Additional marketing practices can focus on higher parental involvement and a responsible communication towards children.NSBE - UNLAgante, LuísaRUNCosta, Duarte Manuel Fernandes de Matos Borges da2014-03-19T14:54:27Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11732TID:201527197enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:22Zoai:run.unl.pt:10362/11732Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:30.318838Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Cereals and children: a study of their lifetime relation
title Cereals and children: a study of their lifetime relation
spellingShingle Cereals and children: a study of their lifetime relation
Costa, Duarte Manuel Fernandes de Matos Borges da
Children
Parents
influence
Cereals
title_short Cereals and children: a study of their lifetime relation
title_full Cereals and children: a study of their lifetime relation
title_fullStr Cereals and children: a study of their lifetime relation
title_full_unstemmed Cereals and children: a study of their lifetime relation
title_sort Cereals and children: a study of their lifetime relation
author Costa, Duarte Manuel Fernandes de Matos Borges da
author_facet Costa, Duarte Manuel Fernandes de Matos Borges da
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Costa, Duarte Manuel Fernandes de Matos Borges da
dc.subject.por.fl_str_mv Children
Parents
influence
Cereals
topic Children
Parents
influence
Cereals
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-03-19T14:54:27Z
2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11732
TID:201527197
url http://hdl.handle.net/10362/11732
identifier_str_mv TID:201527197
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.mail.fl_str_mv
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