A qualidade do serviço e a satisfação do cliente : estudo dos clientes do Banco de Poupança e Crédito - Luanda (Angola)

• Autor(a) principal: Sarmento, Eduardo Morais
• Data de Publicação: 2023
• Outros Autores: Azevedo, Stelvia Carvalho
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.5/27742
• topic: Quality; Service; Satisfaction; Client; Bank; Angola; Qualidade; Serviço; Satisfação; Cliente; Banco

Nowadays, a correct and profitable way of managing the issue of service quality is to listen to customers, both satisfied and dissatisfied, to improve the information obtained, improve experiences with them and thus achieve greater levels of loyalty and, naturally, results. In this context, this study sought to assess the degree of customer satisfaction regarding the provision of the quality of services offered by Banco de Poupança e Crédito, located in Luanda (Angola) in order to identify the level of customer satisfaction according to the variables demographic and socioeconomic factors inherent to the SERVQUAL model and determine the correct methods and techniques for satisfaction, taking into account the elements of quality, in order to make the institution profitable. During this study, a structured interview was carried out for the Marketing and Communication Department and a questionnaire of 15 questions was applied, resulting in only 80 valid questionnaires out of 150. The same were applied during working hours to assess the quality of the service provided by the bank. From a modern company, as with the Bank, it is expected that its main objective is to provide customer satisfaction, indiscriminately needing all the company's employees and for this it is necessary that they are satisfied to adopt attitudes consistent with this objective. However, managing these factors well to achieve positive results is an essential condition for the company to overcome the challenges.