Planning a digital marketing agency called maddness marketing

Detalhes bibliográficos
Autor(a) principal: Akter, Shewly
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10198/29272
Resumo: This thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”, specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram reels for real estate agencies. In the literature review, research will be conducted to learn more about this topic, such as the real estate market in Portugal, the impact of social media on the real estate industry in Portugal and the digital market roles in transforming the real estate marketplace in Portugal. The Madness Marketing business aims to attract more national and international clients to invest in the real estate sector in Portugal through the opportunities given by the Portuguese government, such as the Golden Visa and many more mentioned in the literature review section of this thesis paper. By following the guidelines of Madness marketing for future potential clients, we will be able to support them and enable them to make the best decisions to invest in this real estate sector as this firm will contain several benefits that can be taken as an advantage for the clients.
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spelling Planning a digital marketing agency called maddness marketingReal estate industryDigital marketing agencyOnline businessSocial mediaTikTokYouTube shorts and instagram reelsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”, specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram reels for real estate agencies. In the literature review, research will be conducted to learn more about this topic, such as the real estate market in Portugal, the impact of social media on the real estate industry in Portugal and the digital market roles in transforming the real estate marketplace in Portugal. The Madness Marketing business aims to attract more national and international clients to invest in the real estate sector in Portugal through the opportunities given by the Portuguese government, such as the Golden Visa and many more mentioned in the literature review section of this thesis paper. By following the guidelines of Madness marketing for future potential clients, we will be able to support them and enable them to make the best decisions to invest in this real estate sector as this firm will contain several benefits that can be taken as an advantage for the clients.Leite, JoaquimBiblioteca Digital do IPBAkter, Shewly2024-01-19T16:49:01Z20232023-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10198/29272TID:203474317enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-24T01:19:52Zoai:bibliotecadigital.ipb.pt:10198/29272Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:56:40.178287Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Planning a digital marketing agency called maddness marketing
title Planning a digital marketing agency called maddness marketing
spellingShingle Planning a digital marketing agency called maddness marketing
Akter, Shewly
Real estate industry
Digital marketing agency
Online business
Social media
TikTok
YouTube shorts and instagram reels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Planning a digital marketing agency called maddness marketing
title_full Planning a digital marketing agency called maddness marketing
title_fullStr Planning a digital marketing agency called maddness marketing
title_full_unstemmed Planning a digital marketing agency called maddness marketing
title_sort Planning a digital marketing agency called maddness marketing
author Akter, Shewly
author_facet Akter, Shewly
author_role author
dc.contributor.none.fl_str_mv Leite, Joaquim
Biblioteca Digital do IPB
dc.contributor.author.fl_str_mv Akter, Shewly
dc.subject.por.fl_str_mv Real estate industry
Digital marketing agency
Online business
Social media
TikTok
YouTube shorts and instagram reels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Real estate industry
Digital marketing agency
Online business
Social media
TikTok
YouTube shorts and instagram reels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis aims to develop a business plan for a digital marketing agency called “Maddness Marketing”, specialising in short-form content marketing and advertisements like TikTok, YouTube shorts and Instagram reels for real estate agencies. In the literature review, research will be conducted to learn more about this topic, such as the real estate market in Portugal, the impact of social media on the real estate industry in Portugal and the digital market roles in transforming the real estate marketplace in Portugal. The Madness Marketing business aims to attract more national and international clients to invest in the real estate sector in Portugal through the opportunities given by the Portuguese government, such as the Golden Visa and many more mentioned in the literature review section of this thesis paper. By following the guidelines of Madness marketing for future potential clients, we will be able to support them and enable them to make the best decisions to invest in this real estate sector as this firm will contain several benefits that can be taken as an advantage for the clients.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-01-01T00:00:00Z
2024-01-19T16:49:01Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10198/29272
TID:203474317
url http://hdl.handle.net/10198/29272
identifier_str_mv TID:203474317
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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