Drivers of Acceptance of a New Beverage in Europe
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/21105 |
Resumo: | One of the challenges of studying food consumption behavior is to identify the drivers of choice for a food product. This is particularly important to design and develop new foods for which no previous information is available. Hibiscus sabdariffa L. (Bissap) is an herbaceous plant and an important source of vitamins, minerals, and bioactive compounds, which confer a number of potential health benefits to derived products. The consumption of Bissap in beverage form is widespread in Africa and Asia, but not yet in Europe. Therefore, this study aimed to identify the main drivers of consumer acceptance of a traditional African beverage made from Bissap to which they had not been previously exposed. First, three focus groups (n = 22) were performed in Portugal to characterize the sensory profile of four Bissap beverages, to reveal perceptions and attitudes towards Bissap beverages, and to identify potential choice attributes. Subsequently, a full-profile conjoint analysis (n = 99) was performed, where consumers evaluated 37 Bissap beverage profiles, aiming to estimate choice attribute importance and to identify relevant market segments. Focus group findings showed that consumers would choose Bissap because they perceived as a healthy choice, and due to its novelty. The conjoint study showed an ideal profile for a Bissap beverage costing 0.99/L, <18 kcal/100 mL, packaged in Tetra-pack, light red color, and containing labeling information about antioxidants and Bissap. Four clusters of consumers were identified: price sensitive, body concerned, packaging attracted, and demanding, highlighting the most influential choice attributes: price, calories, and packaging. Findings provide useful guidance for new product development of an African product in the European lifestyle. Results might be useful from a nutraceutical point of view and to the food/beverages industry. |
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Drivers of Acceptance of a New Beverage in EuropeBissapAfricaPortugalConsumer behaviorConjoint analysisFocus groupsSegmentationOne of the challenges of studying food consumption behavior is to identify the drivers of choice for a food product. This is particularly important to design and develop new foods for which no previous information is available. Hibiscus sabdariffa L. (Bissap) is an herbaceous plant and an important source of vitamins, minerals, and bioactive compounds, which confer a number of potential health benefits to derived products. The consumption of Bissap in beverage form is widespread in Africa and Asia, but not yet in Europe. Therefore, this study aimed to identify the main drivers of consumer acceptance of a traditional African beverage made from Bissap to which they had not been previously exposed. First, three focus groups (n = 22) were performed in Portugal to characterize the sensory profile of four Bissap beverages, to reveal perceptions and attitudes towards Bissap beverages, and to identify potential choice attributes. Subsequently, a full-profile conjoint analysis (n = 99) was performed, where consumers evaluated 37 Bissap beverage profiles, aiming to estimate choice attribute importance and to identify relevant market segments. Focus group findings showed that consumers would choose Bissap because they perceived as a healthy choice, and due to its novelty. The conjoint study showed an ideal profile for a Bissap beverage costing 0.99/L, <18 kcal/100 mL, packaged in Tetra-pack, light red color, and containing labeling information about antioxidants and Bissap. Four clusters of consumers were identified: price sensitive, body concerned, packaging attracted, and demanding, highlighting the most influential choice attributes: price, calories, and packaging. Findings provide useful guidance for new product development of an African product in the European lifestyle. Results might be useful from a nutraceutical point of view and to the food/beverages industry.Veritati - Repositório Institucional da Universidade Católica PortuguesaSilva, Ana PatriciaFranco, Maria IsabelMady, CisséPallet, DominiqueTomlins, KeithBennett, BemPintado, M. E.Sottomayor, Miguel2016-12-20T16:30:35Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/21105engSILVA, Ana Patricia; Maria Isabel, FRANCO; MADY, Cissé; PALLET, Dominique; TOMLINS , Keith; BENNETT, Bem; PINTADO M.E.; SOTTOMAYOR. Miguel - Drivers of Acceptance of a New Beverage in Europe. Beverages. ISSN 2306-5710 . Vol. 2, N.º 2 (2016), p. 2-142306-571010.3390/beverages202001285023195304000455131800005info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-05T01:34:22Zoai:repositorio.ucp.pt:10400.14/21105Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:16:46.616564Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Drivers of Acceptance of a New Beverage in Europe |
title |
Drivers of Acceptance of a New Beverage in Europe |
spellingShingle |
Drivers of Acceptance of a New Beverage in Europe Silva, Ana Patricia Bissap Africa Portugal Consumer behavior Conjoint analysis Focus groups Segmentation |
title_short |
Drivers of Acceptance of a New Beverage in Europe |
title_full |
Drivers of Acceptance of a New Beverage in Europe |
title_fullStr |
Drivers of Acceptance of a New Beverage in Europe |
title_full_unstemmed |
Drivers of Acceptance of a New Beverage in Europe |
title_sort |
Drivers of Acceptance of a New Beverage in Europe |
author |
Silva, Ana Patricia |
author_facet |
Silva, Ana Patricia Franco, Maria Isabel Mady, Cissé Pallet, Dominique Tomlins, Keith Bennett, Bem Pintado, M. E. Sottomayor, Miguel |
author_role |
author |
author2 |
Franco, Maria Isabel Mady, Cissé Pallet, Dominique Tomlins, Keith Bennett, Bem Pintado, M. E. Sottomayor, Miguel |
author2_role |
author author author author author author author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Silva, Ana Patricia Franco, Maria Isabel Mady, Cissé Pallet, Dominique Tomlins, Keith Bennett, Bem Pintado, M. E. Sottomayor, Miguel |
dc.subject.por.fl_str_mv |
Bissap Africa Portugal Consumer behavior Conjoint analysis Focus groups Segmentation |
topic |
Bissap Africa Portugal Consumer behavior Conjoint analysis Focus groups Segmentation |
description |
One of the challenges of studying food consumption behavior is to identify the drivers of choice for a food product. This is particularly important to design and develop new foods for which no previous information is available. Hibiscus sabdariffa L. (Bissap) is an herbaceous plant and an important source of vitamins, minerals, and bioactive compounds, which confer a number of potential health benefits to derived products. The consumption of Bissap in beverage form is widespread in Africa and Asia, but not yet in Europe. Therefore, this study aimed to identify the main drivers of consumer acceptance of a traditional African beverage made from Bissap to which they had not been previously exposed. First, three focus groups (n = 22) were performed in Portugal to characterize the sensory profile of four Bissap beverages, to reveal perceptions and attitudes towards Bissap beverages, and to identify potential choice attributes. Subsequently, a full-profile conjoint analysis (n = 99) was performed, where consumers evaluated 37 Bissap beverage profiles, aiming to estimate choice attribute importance and to identify relevant market segments. Focus group findings showed that consumers would choose Bissap because they perceived as a healthy choice, and due to its novelty. The conjoint study showed an ideal profile for a Bissap beverage costing 0.99/L, <18 kcal/100 mL, packaged in Tetra-pack, light red color, and containing labeling information about antioxidants and Bissap. Four clusters of consumers were identified: price sensitive, body concerned, packaging attracted, and demanding, highlighting the most influential choice attributes: price, calories, and packaging. Findings provide useful guidance for new product development of an African product in the European lifestyle. Results might be useful from a nutraceutical point of view and to the food/beverages industry. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-20T16:30:35Z 2016 2016-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/21105 |
url |
http://hdl.handle.net/10400.14/21105 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
SILVA, Ana Patricia; Maria Isabel, FRANCO; MADY, Cissé; PALLET, Dominique; TOMLINS , Keith; BENNETT, Bem; PINTADO M.E.; SOTTOMAYOR. Miguel - Drivers of Acceptance of a New Beverage in Europe. Beverages. ISSN 2306-5710 . Vol. 2, N.º 2 (2016), p. 2-14 2306-5710 10.3390/beverages2020012 85023195304 000455131800005 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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