The influence of strategic factors on export performance in wine sector

• Autor(a) principal: Santos, Filipe Bettencourt Isabelinha Valério dos
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23569
• topic: Export performance; Partner relationship capabilities; Firms’ internal characteristics; Firms’ external characteristics; Economic performance; Noneconomic performance; Desempenho de exportação; Características internas das empresas; Características externas das empresas; Capacidade de relacionamento com parceiros; Desempenho económico; Desempenho não económico

Prior research shown that export performance has always been a central topic in international business. There are three main theoretical approaches used in export performance studies: the structure-conduct-performance approach, the resource-based view and dynamic capabilities approach and the relational or behavior perspective. Based on these theories we created an approach to identify which are the most important factors that influence export performance, dividing export performance into noneconomic and economic performance and how they connect with the relationship capabilities and internal and external factors. This study, based on a sample of 93 Portuguese wine producers, develops and tests, using structural equation modelling (SEM), specifically the partial least squares method (PLS), a conceptual model of the influence of internal factors, external factors and partner relationship capabilities in export performance. Results indicate that internal factors and partner relationships have an impact in the firm’s noneconomic performance which influences economic performance. It is also shown by the results that external factors doesn´t affect the noneconomic performance neither the economic performance. Moreover, the results show the moderation effect of the noneconomic variable. Internal factors and relationship capabilities have an impact in economic performance throw the mediation effect of noneconomic performance. Overall, firms’ internal factors and relationships capabilities are crucial to achieve a better export performance for Portuguese wine companies.