What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/23728 |
Resumo: | Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of the reviewer’s rating (medium rating vs high rating), comments (hedonic vs. eudaimonic), and participant’s gratification style on their interest in watching a movie. Results showed that participants (N = 383) reported a higher preference for the high rating movie. Results also revealed a match between comment type and individual gratification style, with participants with hedonic motives reporting more interest in the movie with hedonic comments, and those reporting eudaimonic motives for the movie with eudaimonic comments. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification styleEudaimonicGratification styleHedonicReview commentReview ratingBrowsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of the reviewer’s rating (medium rating vs high rating), comments (hedonic vs. eudaimonic), and participant’s gratification style on their interest in watching a movie. Results showed that participants (N = 383) reported a higher preference for the high rating movie. Results also revealed a match between comment type and individual gratification style, with participants with hedonic motives reporting more interest in the movie with hedonic comments, and those reporting eudaimonic motives for the movie with eudaimonic comments.Berghahn2023-05-30T00:00:00Z2021-01-01T00:00:00Z20212021-12-14T17:57:19Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/23728eng1934-968810.3167/proj.2021.150302Piçarra, N.Silva, N.Chambel, T.Arriaga, P.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:59:53Zoai:repositorio.iscte-iul.pt:10071/23728Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:31:34.587552Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
title |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
spellingShingle |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style Piçarra, N. Eudaimonic Gratification style Hedonic Review comment Review rating |
title_short |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
title_full |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
title_fullStr |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
title_full_unstemmed |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
title_sort |
What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style |
author |
Piçarra, N. |
author_facet |
Piçarra, N. Silva, N. Chambel, T. Arriaga, P. |
author_role |
author |
author2 |
Silva, N. Chambel, T. Arriaga, P. |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Piçarra, N. Silva, N. Chambel, T. Arriaga, P. |
dc.subject.por.fl_str_mv |
Eudaimonic Gratification style Hedonic Review comment Review rating |
topic |
Eudaimonic Gratification style Hedonic Review comment Review rating |
description |
Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of the reviewer’s rating (medium rating vs high rating), comments (hedonic vs. eudaimonic), and participant’s gratification style on their interest in watching a movie. Results showed that participants (N = 383) reported a higher preference for the high rating movie. Results also revealed a match between comment type and individual gratification style, with participants with hedonic motives reporting more interest in the movie with hedonic comments, and those reporting eudaimonic motives for the movie with eudaimonic comments. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2021 2021-12-14T17:57:19Z 2023-05-30T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/23728 |
url |
http://hdl.handle.net/10071/23728 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1934-9688 10.3167/proj.2021.150302 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Berghahn |
publisher.none.fl_str_mv |
Berghahn |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134877201727488 |