The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"

Detalhes bibliográficos
Autor(a) principal: Ferreira, Raquel Marques Carriço
Data de Publicação: 2013
Tipo de documento: Artigo de conferência
Idioma: eng
Título da fonte: Repositório Institucional da UFS
Texto Completo: http://ri.ufs.br/jspui/handle/riufs/8635
Resumo: Athens, Greece
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spelling Ferreira, Raquel Marques Carriço2018-07-18T18:54:46Z2018-07-18T18:54:46Z2013-05FERREIRA, R. M. C. The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification". In: ANNUAL INTERNATIONAL CONFERENCE ON COMMUNICATION AND MASS MEDIA, 11., 2013, Athens. Anais eletrônicos... Athens: ATINER, 2013. Disponível em: <http://www.atiner.gr/papers/MED2013-0655.pdf>. Acesso em: 18 jul. 2018.2241-2891http://ri.ufs.br/jspui/handle/riufs/8635All rights reserved. Reproduction is allowed for non-commercial purposes if the source is fully acknowledged.engAthens Institute for Education and Research (ATINER)11th Annual International Conference on Communication and Mass MediaUses and gratificationsValues of media gratificationAudienceMediaUsos e gratificaçõesThe progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObjectAthens, GreeceThe Uses and Gratifications approach has an influential tradition in research on audience, putting as a focus of study the reasons that lead receivers to expose themselves to different media and communication contents. The basic assumption of this proposition is that, through the experiences and reflections of media and content, audience members relate which of these are most rewarding, proceeding subsequently to the exposure to these media. In fact, the U&G paradigm has expanded to such an extent that one can not speak of a theory of U&G, but rather, of a scheme of multiple theories. The purpose of this article is to establish the "state of art" of this important approach, demonstrating its major historical points. Additionally, it also aims to make readers aware of the description of the main stages that mark the six most prominent categories of this research aligned to the U&G model; (1) the social and psychological origins of media gratifications; (2) the approach of the expectation value; (3) the audience activity; (4) gratifications and media consumption; (5) gratifications sought and obtained and (6) gratification and media effects; highlighting the results of an investigative study (qualitativeinterpretative) completed in 2011, approached according to the Grounded Theory that aligns with the approach of the "expectation value of the gratifications", one of the most important theoretical strategies integrated with U&G.reponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessTEXTProgressSchemeUsesGratifications.pdf.txtProgressSchemeUsesGratifications.pdf.txtExtracted texttext/plain53271https://ri.ufs.br/jspui/bitstream/riufs/8635/3/ProgressSchemeUsesGratifications.pdf.txt5db34588cdffd541ed94c56620971fb4MD53THUMBNAILProgressSchemeUsesGratifications.pdf.jpgProgressSchemeUsesGratifications.pdf.jpgGenerated Thumbnailimage/jpeg1503https://ri.ufs.br/jspui/bitstream/riufs/8635/4/ProgressSchemeUsesGratifications.pdf.jpg61f9d79e85298e656a8f6ff0f150e383MD54ORIGINALProgressSchemeUsesGratifications.pdfProgressSchemeUsesGratifications.pdfapplication/pdf867363https://ri.ufs.br/jspui/bitstream/riufs/8635/2/ProgressSchemeUsesGratifications.pdf5e35a763f350e01b2c9a83ce388d3724MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/8635/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51riufs/86352018-07-18 15:54:46.943oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2018-07-18T18:54:46Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false
dc.title.pt_BR.fl_str_mv The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
title The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
spellingShingle The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
Ferreira, Raquel Marques Carriço
Uses and gratifications
Values of media gratification
Audience
Media
Usos e gratificações
title_short The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
title_full The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
title_fullStr The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
title_full_unstemmed The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
title_sort The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification"
author Ferreira, Raquel Marques Carriço
author_facet Ferreira, Raquel Marques Carriço
author_role author
dc.contributor.author.fl_str_mv Ferreira, Raquel Marques Carriço
dc.subject.eng.fl_str_mv Uses and gratifications
Values of media gratification
Audience
Media
topic Uses and gratifications
Values of media gratification
Audience
Media
Usos e gratificações
dc.subject.por.fl_str_mv Usos e gratificações
description Athens, Greece
publishDate 2013
dc.date.issued.fl_str_mv 2013-05
dc.date.accessioned.fl_str_mv 2018-07-18T18:54:46Z
dc.date.available.fl_str_mv 2018-07-18T18:54:46Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/conferenceObject
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dc.identifier.citation.fl_str_mv FERREIRA, R. M. C. The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification". In: ANNUAL INTERNATIONAL CONFERENCE ON COMMUNICATION AND MASS MEDIA, 11., 2013, Athens. Anais eletrônicos... Athens: ATINER, 2013. Disponível em: <http://www.atiner.gr/papers/MED2013-0655.pdf>. Acesso em: 18 jul. 2018.
dc.identifier.uri.fl_str_mv http://ri.ufs.br/jspui/handle/riufs/8635
dc.identifier.issn.none.fl_str_mv 2241-2891
dc.identifier.license.pt_BR.fl_str_mv All rights reserved. Reproduction is allowed for non-commercial purposes if the source is fully acknowledged.
identifier_str_mv FERREIRA, R. M. C. The progress of the multi-theoretical scheme of uses and gratifications and the experience on the model of "values of media gratification". In: ANNUAL INTERNATIONAL CONFERENCE ON COMMUNICATION AND MASS MEDIA, 11., 2013, Athens. Anais eletrônicos... Athens: ATINER, 2013. Disponível em: <http://www.atiner.gr/papers/MED2013-0655.pdf>. Acesso em: 18 jul. 2018.
2241-2891
All rights reserved. Reproduction is allowed for non-commercial purposes if the source is fully acknowledged.
url http://ri.ufs.br/jspui/handle/riufs/8635
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dc.relation.ispartof.pt_BR.fl_str_mv 11th Annual International Conference on Communication and Mass Media
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Athens Institute for Education and Research (ATINER)
publisher.none.fl_str_mv Athens Institute for Education and Research (ATINER)
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFS
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