The internationalization to México of a SME footwear portuguese company: the real case of Passodado, Lda.

• Autor(a) principal: Frazão, Sofia Pereira
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/16636
• topic: Footwear sector; Portuguese SMEs; International entry modes; Internationalization strategy; Gestão de empresas; Internacionalização das empresas; PME Pequenas e Médias Empresas; Indústria do calçado; Estratégia empresarial; Exportação; Estudo de casos; Portugal; México; Setor do calçado; Modos de entrada internacionais; Estratégia de internacionalização

The Portuguese footwear industry is recognized for the quality of its products and service provided. These attributes have aroused the interest of the international markets that are currently the main buyers and that contribute in a positive way to the Portuguese trade balance. International markets have been the focus not only for multinationals, but also for small and medium-sized enterprises (SMEs) looking for new opportunities to expand themselves. The effect of the globalization approached countries, cultures, commerce, etc. and the emerging economies are starting to show very high and attractive growth rates. Mexico is one of these markets and also benefits from a strategic location and numerous population. This study has as the main objective of understanding the strategy to be used by Portuguese footwear companies when entering Mexico. For this, the case study of a Portuguese footwear PME with the ambition to explore new markets was used (Passodado, Lda). As a result, the combination of internal and external factors made it possible to realize that this company's strategy will be the direct export through a sales agent in Mexico, benefiting from new customer orientation, controlled marketing by the company and greater control over products. It was concluded that the regular monitoring and analysis of the activities in the target market are decisive to guarantee the profitability of the business and the elasticity and agility to face possible challenges.