Utilização do Twitter pelos meios de comunicação portugueses

• Autor(a) principal: Nobre, Carlos
• Data de Publicação: 2010
• Outros Autores: Magalhães, Ricardo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/ilcj.v1i1.14926

Twitter is an online micro-blogging tool, which consists of a quick communication platform, allowing its users to instantly receive small text updates from and within their own community. In recent years, the press has massively adopted blogs. Nowadays this same phenomenon is happening with micro-blogging, despite its diffusion channel. Twitter is the favorite tool for micro-blogging. It has its own methodology and interaction model, differing from conventional blogs. To acquire a better understanding of why and how Portuguese Press, Television and Radio use this tool, it is essential to analyze their methods of use and to comprehend their expectations towards the public interaction, topics that are covered in this study. The results have shown that despite some exceptions, all the analyzed press types use micro-blogging only as an extra channel to release news, mostly ignoring its potential as a two-way communication tool. Of all three, Television is the medium which most relies on public feedback, taking the most advantage of the Web 2.0 potential of micro-blogging.