Innovative business plan: Herdade das Laranjeiras: Rural tourism in Algarve

• Autor(a) principal: Inês, Rute Isabel Rocha
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/24466
• topic: Turismo rural -- Rural tourism; Countryside; Algarve; Business plan; Seasonality; Casa de campo; Plano de negócio; Sazonalidade

The main objective of this project is to develop and explore the potential of introducing rural tourism to the Herdade das Laranjeiras, trying to elevate the sense individuals have regarding rural tourism and take away the old image they associate with it. Being in the heart of Algarve, Almancil has already gained a great reputation for foreign visitors and of course domestic visitors as well. This business plan hopes to explain the importance of rural tourism and the benefits it can bring to the local economy and its visitors, trying to set the idea that the Algarve is more than just beach resorts. This enterprise hopes to develop new touristic opportunities for this region, not only through accommodation but also by giving away new concepts and activities related to local culture. To gain knowledge of the surrounding market, many studies were conducted throughout the development of this business plan along with the data collection and extensive research for the literature review. A market analysis, competitive analysis, strategy analysis, the creation of a marketing mix, and a survey, as well as an economic and financial study, were made. On the final steps of this business plan, with a general analysis of all studies made plus the results of the economic and financial assessment, it is safe to say that the implementation of rural tourism on Herdede das Laranjeiras is viable and has the potential to be a successful enterprise, in the future.