Orsa Rural Hotel: business plan

• Autor(a) principal: Gregório, João Miguel Catuna
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23897
• topic: Rural tourism; Business plan; Sustainability; Algarve; Turismo rural; Sustentabilidade -- Sustainability

Serves the present report as a tool to financially evaluate the possibility of building a new, luxury, sustainable and differentiated Rural 5-Star Hotel in Guia, Albufeira. The conclusions taken from this business plan are elaborated and supported in accordance with a pertinent existent literature review about the related issues, based in an intense market and industry research as well as the assessment of the consumers’ preferences and perceptions towards the construction of a rural hotel of this type. The marketing plan designed gathers all the vital resources required for a project like this. Furthermore, it contains a detailed description with all the steps and processes to follow, the development of the adequate strategy and the legal information framework that clarifies the questions and documents to be addressed in the report. Financially, the edification of the Orsa Rural Hotel is classified as viable, with a Net Present Value of 470 438.28 €, an Internal Return Rate of 17.1% and a Payback Period inferior to 8 years. Subsequently, the familiar company José António Catuna & Filhos Lda should advance with the project.