Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10198/19702 |
Resumo: | Honey is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons associated with the consumption of honey, namely, it is a natural and healthy product; its dietary, nutritional and medicinal characteristics; the product quality; the region of origin; the information available on the product label, the brand's reputation; as well as, the variety, texture, taste, aroma, appearance, packaging and price. Thus, this research intends to identify determinant factors on which consumers base their purchasing decision. Therefore, a cross-sectional study was developed based on a non-probabilistic sample of 474 individuals, of whom 399 were honey consumers. Data collection took place from March to May 2016 and was based on a questionnaire [1], which was applied directly to consumers in the city of Bragança. Later, data was analysed with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that involved the estimation of a binary logistic regression in order to identify the determinant factors of honey purchase and consumption. The statistically significant parameters included taste, colour, origin and certification label, at a significance level of 1%. These characteristics explained 68.9% of the consumer's decision to purchase honey. It is noteworthy that the certification label was considered important by non-honey consumers, probably when they purchase the product to offer. While taste, colour and country of origin were important characteristics that honey consumers valued in the purchasing decision process. |
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Trends in honey purchase and consumption in Trás-os-Montes Region, PortugalConsumersHoneyTrendsDeterminant factorsPurchaseHoney is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons associated with the consumption of honey, namely, it is a natural and healthy product; its dietary, nutritional and medicinal characteristics; the product quality; the region of origin; the information available on the product label, the brand's reputation; as well as, the variety, texture, taste, aroma, appearance, packaging and price. Thus, this research intends to identify determinant factors on which consumers base their purchasing decision. Therefore, a cross-sectional study was developed based on a non-probabilistic sample of 474 individuals, of whom 399 were honey consumers. Data collection took place from March to May 2016 and was based on a questionnaire [1], which was applied directly to consumers in the city of Bragança. Later, data was analysed with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that involved the estimation of a binary logistic regression in order to identify the determinant factors of honey purchase and consumption. The statistically significant parameters included taste, colour, origin and certification label, at a significance level of 1%. These characteristics explained 68.9% of the consumer's decision to purchase honey. It is noteworthy that the certification label was considered important by non-honey consumers, probably when they purchase the product to offer. While taste, colour and country of origin were important characteristics that honey consumers valued in the purchasing decision process.The article has been prepared with the support of (a) the Foundation for Science and Technology (FCT, Portugal) and the ERDF under the program PT2020 for financial support to CIMO (UID/AGR/00690/2019) and (b) CETRAD, funded UI & D by national funds through the Foundation for Science and Technology (FCT), under the project UID/SOC/04011/2019.Biblioteca Digital do IPBRibeiro, Maria IsabelFernandes, AntónioCabo, PaulaDiniz, Francisco2019-10-28T17:28:19Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/19702engRibeiro, Maria Isabel; Fernandes, António; Cabo, Paula; Diniz, Francisco J. (2019). Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal. Economy of Region. ISSN 2072-6414. 15:3 p. 822-8332072-641410.17059/2019-3-152072-6406info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T10:44:57Zoai:bibliotecadigital.ipb.pt:10198/19702Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:10:19.172061Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
title |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
spellingShingle |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal Ribeiro, Maria Isabel Consumers Honey Trends Determinant factors Purchase |
title_short |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
title_full |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
title_fullStr |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
title_full_unstemmed |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
title_sort |
Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal |
author |
Ribeiro, Maria Isabel |
author_facet |
Ribeiro, Maria Isabel Fernandes, António Cabo, Paula Diniz, Francisco |
author_role |
author |
author2 |
Fernandes, António Cabo, Paula Diniz, Francisco |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Biblioteca Digital do IPB |
dc.contributor.author.fl_str_mv |
Ribeiro, Maria Isabel Fernandes, António Cabo, Paula Diniz, Francisco |
dc.subject.por.fl_str_mv |
Consumers Honey Trends Determinant factors Purchase |
topic |
Consumers Honey Trends Determinant factors Purchase |
description |
Honey is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons associated with the consumption of honey, namely, it is a natural and healthy product; its dietary, nutritional and medicinal characteristics; the product quality; the region of origin; the information available on the product label, the brand's reputation; as well as, the variety, texture, taste, aroma, appearance, packaging and price. Thus, this research intends to identify determinant factors on which consumers base their purchasing decision. Therefore, a cross-sectional study was developed based on a non-probabilistic sample of 474 individuals, of whom 399 were honey consumers. Data collection took place from March to May 2016 and was based on a questionnaire [1], which was applied directly to consumers in the city of Bragança. Later, data was analysed with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that involved the estimation of a binary logistic regression in order to identify the determinant factors of honey purchase and consumption. The statistically significant parameters included taste, colour, origin and certification label, at a significance level of 1%. These characteristics explained 68.9% of the consumer's decision to purchase honey. It is noteworthy that the certification label was considered important by non-honey consumers, probably when they purchase the product to offer. While taste, colour and country of origin were important characteristics that honey consumers valued in the purchasing decision process. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-10-28T17:28:19Z 2019 2019-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10198/19702 |
url |
http://hdl.handle.net/10198/19702 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Ribeiro, Maria Isabel; Fernandes, António; Cabo, Paula; Diniz, Francisco J. (2019). Trends in honey purchase and consumption in Trás-os-Montes Region, Portugal. Economy of Region. ISSN 2072-6414. 15:3 p. 822-833 2072-6414 10.17059/2019-3-15 2072-6406 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135368594849792 |